Supreme Created Exclusive Treats as a Part of Its Apparel Marketing
Riley von Niessen — August 22, 2016 — Marketing
References: supremenewyork & highsnobiety
As Supreme is probably the most globally popular skate brand around, it's had to take measures to prevent its pop-up shops from becoming overcrowded and overly stressful -- which it is now complementing with fortune cookies as a part of a unique apparel marketing effort.
In order to get their hands on one, fans of the brand need to show up to one of the stores, where the treats are being given out to some of those in attendance. Upon opening the cookies, fans will find a piece of paper that features the Supreme brand name in its iconic block logo, which is a deep blue rather than its traditional red.
In addition to this, the fortune cookies are said to include humorous phrases made to appease its demographic of young male consumers, rather than cliched motivational advice. Although it's the first time the brand has given out fortune cookies, it's reported that it has involved itself in similar apparel marketing ventures before -- giving out tote-bags, pens and even toothpicks to fans as they wait.
In order to get their hands on one, fans of the brand need to show up to one of the stores, where the treats are being given out to some of those in attendance. Upon opening the cookies, fans will find a piece of paper that features the Supreme brand name in its iconic block logo, which is a deep blue rather than its traditional red.
In addition to this, the fortune cookies are said to include humorous phrases made to appease its demographic of young male consumers, rather than cliched motivational advice. Although it's the first time the brand has given out fortune cookies, it's reported that it has involved itself in similar apparel marketing ventures before -- giving out tote-bags, pens and even toothpicks to fans as they wait.
Trend Themes
1. Innovative Apparel Marketing - Creating unique treats like fortune cookies to reward fans and generate hype for apparel brands.
2. Crowd Control Marketing - Using unique promotional items to control crowds and prevent stressful shopping experiences for consumers.
3. Humorous Branded Promotions - Incorporating humor and the brand's iconic logo into promotional items to appeal to its demographic of young male consumers.
Industry Implications
1. Apparel and Fashion - Creating unique and humorous promotional items can help to promote and generate hype for apparel brands, as demonstrated by Supreme's use of fortune cookies.
2. Consumer Goods - Crowd control marketing tactics, such as distributing unique promotional items, can be utilized by a variety of consumer goods companies to improve shopping experiences for customers.
3. Event Marketing - Using unique and exclusive promotional items, like Supreme's fortune cookies, can help to generate excitement and buzz for events and pop-up shops.
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