Macy's is Preparing Students for College with Special In-Store Events
Katherine Pendrill — August 25, 2016 — Marketing
References: social.macys & hfndigital
To celebrate the back-to-school season, Macy's is hosting several retail events that help students shop for college supplies. The events are designed to get students excited about decorating their dorm room by creating a more fun shopping experience.
The special retail events began in July at the Macy's New York flagship. The first event showcased some of the brand's new collections such as Martha Stewart's 'Whim' bedding collection. The retailer also provided shoppers with tips on maximizing small dorm room spaces and hosted a contest for shoppers to win their bedding.
To continue the promotion, Macy's is also hosting similar in-store events across the country until the end of August. These fun events will include 90s-themed shopping parties, complete with DJs, photobooths and free makeovers. As Macy's senior vice president of fashion Cassandra Jones explains, "The excitement of heading back to school is punctuated by the art of back-to-school shopping and Macy's aims to make that the ultimate experience."
The special retail events began in July at the Macy's New York flagship. The first event showcased some of the brand's new collections such as Martha Stewart's 'Whim' bedding collection. The retailer also provided shoppers with tips on maximizing small dorm room spaces and hosted a contest for shoppers to win their bedding.
To continue the promotion, Macy's is also hosting similar in-store events across the country until the end of August. These fun events will include 90s-themed shopping parties, complete with DJs, photobooths and free makeovers. As Macy's senior vice president of fashion Cassandra Jones explains, "The excitement of heading back to school is punctuated by the art of back-to-school shopping and Macy's aims to make that the ultimate experience."
Trend Themes
1. Back-to-school Retail Events - Retailers hosting in-store events for students shopping for college supplies to create a more exciting and personalized experience.
2. Maximizing Small Dorm Room Spaces - Retailers providing students with tips and ideas for maximizing the small space in their dorm room through innovative solutions and products.
3. 90s-themed Shopping Parties - Retailers hosting 90s-themed shopping parties with DJs, photobooths, and free makeovers to create a fun and nostalgic shopping experience for students.
Industry Implications
1. Retail - Retailers can innovate by personalizing in-store experiences, offering innovative small space solutions and partnering with DJs, beauty salons, and photobooth companies to attract younger audiences.
2. Home Decor - Home decor companies can innovate by creating space-saving products designed specifically for dorm rooms and collaborating with retailers to offer special discounts and promotions to attract students during the back-to-school shopping season.
3. Beauty - Beauty salons and makeup brands can capitalize on the back-to-school shopping trend by partnering with retailers to offer discounts, free makeovers, and beauty advice to students shopping for college supplies.
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