Foulplay Will Leave Its Portable Shop Open for a Limited Time Only
Riley von Niessen — August 16, 2016 — Fashion
References: foulplayconceptstore & highsnobiety
As a means to bring its apparel to more consumers, a Phoenix, Arizona-based company known as Foulplay will travel with a retail pop-up in tow.
The shop will be located in the back of a renovated box truck, that expands 16 feet in length. Inside, consumers will find the label's Spring/Summer 2016 collection, which will include a variety of branded t-shirts, hats and other accessories. Though the space is limited, the use of a minimalist design makes it appear much larger than it is.
This invites consumers to stay longer than they would in a space that's overcrowded and also shows a limited amount of apparel to them -- generating a sense of urgency that prompts them to buy more. The Foulplay name is branded clearly on the side of the retail pop-up, making it easily recognizable to its consumers.
The shop will be located in the back of a renovated box truck, that expands 16 feet in length. Inside, consumers will find the label's Spring/Summer 2016 collection, which will include a variety of branded t-shirts, hats and other accessories. Though the space is limited, the use of a minimalist design makes it appear much larger than it is.
This invites consumers to stay longer than they would in a space that's overcrowded and also shows a limited amount of apparel to them -- generating a sense of urgency that prompts them to buy more. The Foulplay name is branded clearly on the side of the retail pop-up, making it easily recognizable to its consumers.
Trend Themes
1. Mobile Retail - Entrepreneurs can explore the use of mobile retail spaces to increase the visibility of their merchandise and create a sense of urgency among their target audience, as seen in Foulplay's box truck pop-up.
2. Minimalist Design - Embracing a minimalist design can help entrepreneurs maximize the perceived space of their retail pop-ups and create an inviting atmosphere that encourages customers to stay longer and make more purchases.
3. Branded Experiences - Creating branded experiences can help entrepreneurs generate a loyal following and strengthen their brand recognition, as Foulplay successfully achieved with its clearly branded box truck pop-up shop.
Industry Implications
1. Fashion - Fashion entrepreneurs can leverage the innovative use of mobile retail spaces, minimalist design, and branded experiences to showcase and sell their products, as demonstrated by Foulplay's box truck pop-up shop.
2. Events - Event organizers can use mobile retail spaces as a way to bring unique shopping experiences directly to their attendees, creating a memorable and convenient experience for their guests.
3. Food and Beverage - Food and beverage entrepreneurs can explore the use of mobile retail spaces to bring their products directly to their target audience, whether at festivals, events, or high traffic locations.
4
Score
Popularity
Activity
Freshness
