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Top 75 Interactive Ideas in March

From Educational Candy ATMs to Shadowplay Pop-Up Shops

— March 28, 2015 — Marketing
Aiming to provide relief to consumers who are already inundated with advertisements, many of the top March 2015 interactive ideas put an emphasis on creating an exciting, educational or memorable experience instead of blatantly hawking a product. Some great examples of this include a romantic stunt that had a drone drop flowers down to loving couples on Valentine's Day, hammocks put out in public and apps that allow fans of Ray-Ban to create awesome photography inspired by a glasses lens.

These public advertisements tend to be grand and eye-catching, drawing audiences because something out of the ordinary is happening. Leaving people with photographs, fond memories, sweet souvenirs or knowledge about something that they didn't know before, these interactive marketing campaigns show how to create a valuable experience that supports a service or product.
5.8
Score
Popularity
Activity
Freshness
75
Healthy Tailgating Demos
Healthy Tailgating Demos
Bounty Towels Teams Up with New York Giants for Fun Food Prep
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74
Brand Advocate Stunts
Brand Advocate Stunts
Viva Vantage Wins Over Fans of a Competitor's Products
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73
Party Planning Contests
Party Planning Contests
Dixie Tracked Down the Best Host for Its Ultra Moments Party Contest
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72
Familial Safety Videos
Familial Safety Videos
TAM Airlines' Safety Videos Star Travelers' Loved Ones
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71
Blogger Cancer Campaigns
Blogger Cancer Campaigns
The Swedish Childhood Cancer Foundation's Blog Battle Helps Everyone Win
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70
Beauty Vlogger Contests
Beauty Vlogger Contests
The Brush Contest from L'Oreal Appeals to Makeup Lovers Worldwide
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69
Privatized Wine Store Campaigns
Privatized Wine Store Campaigns
Pairs Perfectly by Ontario Wine Council Fights for Changes
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68
Underprivileged Networking Stunts
Underprivileged Networking Stunts
This Charity Marketing Stunt Involves a Mock Profile on LinkedIn
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67
Social Fantasy Leagues
Social Fantasy Leagues
Huawei's Twitter Fantasy League Lets Users Manage Teams of Celebs
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66
Tanning Funeral Pranks
Tanning Funeral Pranks
This Campaign Reveals the Dangers of Indoor Tanning and Health
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65
Social Travel Bookings
Social Travel Bookings
Stayful's #Tweetstay Helps to Arrange an Easy Travel Booking
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64
Romantic Chocolate Experiments
Romantic Chocolate Experiments
This Valentines Chocolate Ad Demonstrates the Science Behind Love
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63
Super Bowl Lullabies
Super Bowl Lullabies
Squarespace Shows Capabilities with a Site for Jeff Bridges Sleeping Tapes
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62
Extended Social Media Videos
Extended Social Media Videos
Instagram Offers Infinitely Looping Videos to Accommodate Advertisers
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61
Loving Video Campaign Giveaways
Loving Video Campaign Giveaways
With Kleenex Kiss You Can Upload a Video to Show How Much You Care
<
60
Creepy Networking Campaigns
Creepy Networking Campaigns
This TV Marketing Stunt for 'Stalker' Scoped Out Profiles on LinkedIn
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59
Social Travel Shops
Social Travel Shops
Conrad Hotels Lets Its Guests Make a Travel Booking Through Instagram
<
58
Rewarded Romance
Rewarded Romance
Editor Laura McQuarrie Shares Romantic Marketing Incentives for Valentine's Day
<
57
Uplifting Beauty Campaigns
Uplifting Beauty Campaigns
Dove's #SpeakBeautiful Encourages Kind Words on Social Media
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56
Passionate Sports Campaigns
Passionate Sports Campaigns
Reebok's Be More Human Campaign Celebrates Those Who Push the Limits
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55
Lonely Cancer Campaigns
Lonely Cancer Campaigns
Macmillan's Cancer Campaign Simulates the Disease with an Isolation Box
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54
Educational Candy ATMs
Educational Candy ATMs
The Sberbank Candy ATM Entertains Children While Parents Bank
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53
Romantic Senior Selfies
Romantic Senior Selfies
Milka's Selfie Campaign Introduces the Photography Phenomenon to Elders
<
52
Playful Childrenswear Ads
Playful Childrenswear Ads
Bonpoint's Luxury Clothing Ad for Kids is an Interactive Peekaboo game
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51
Gamified Festival Apps
Gamified Festival Apps
The Primavera Sound App Announces Its Music Festival Lineup Through Play
<
50
Hunger Translator Apps
Hunger Translator Apps
This Domino's Pizza App Tells You Exactly What You're Craving
<
49
Sporty Street Parties
Sporty Street Parties
The Pepsi Hyped for Halftime Show Pumped Up a Small City
<
48
Hilarious Toilet Discussions
Hilarious Toilet Discussions
Cherry Healey Promotes Cottonelle Flushable Wipes by Talking Bums
<
47
Rooftop LGBT Collages
Rooftop LGBT Collages
Pantone Will Create a Massive LGBT Flag in Russia During the 2018 World Cup
<
46
Ad Clean-Up Campaigns
Ad Clean-Up Campaigns
Free the Article Wipes Away Digital Advertisements That Clutter Screens
<
45
Restful Public Hammocks
Restful Public Hammocks
Zeze Biscuit's Free Net Treats People to Rest and Relaxation
<
44
Coffee Date Events
Coffee Date Events
Match.com and Starbucks Couple Up for a Romantic Matchmaking Event
<
43
Shadowplay Pop-Up Shops
Shadowplay Pop-Up Shops
Magic Was Brought to a Mall with a Surprise Disney Pop-Up Shop
<
42
Car Shopping Quizzes
Car Shopping Quizzes
TMatch Narrows Down Choices When Purchasing a Vehicle
<
41
Automatic Jukebox Apps
Automatic Jukebox Apps
The Anthem Feature on the Rockbot App Lets You Play Your Music in Public
<
40
Livestreaming Fashion Apps
Livestreaming Fashion Apps
Japan's LINE App Features Exclusive Burberry Fashion Content
<
39
Interactive Mental Health Videos
Interactive Mental Health Videos
Replace the Face is an Evocative Music Video and Message Board
<
38
Local Shopping Kiosks
Local Shopping Kiosks
American Express' Shop Small Helps You Experience Local Treasures
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37
Mobile Brewery Tours
Mobile Brewery Tours
The Budweiser Brewmaster Tour Brings the Commercial Facility to Customers
<
36
Beachside Storage Lockers
Beachside Storage Lockers
Simond's Beach Lockers Protect Personal Belongings and Skin
<
35
Customizable Festival Apps
Customizable Festival Apps
Golive is a DIY App for the Music Festival Market
<
34
Eco-Friendly Hashtag Campaigns
Eco-Friendly Hashtag Campaigns
Scott Brand's Toss the Tube Initiative Promotes Tube-Free Tissues
<
33
Automotive Web Shops
Automotive Web Shops
Rockar Hyundai Makes Buying a Car as Easy as Online Shopping
<
32
Auctioned Airline Upgrades
Auctioned Airline Upgrades
AirBerlin's Exquisite Program Lets Travelers Bid for Flight Upgrades
<
31
Flower Delivery Drones
Flower Delivery Drones
This Flower Marketing Stunt Involves a Romantic UAV
<
30
Fortune-Telling Fries
Fortune-Telling Fries
Fast Food Marketing Campaign Involves Divination by French Fries
<
29
Adventure-Capturing Campaigns
Adventure-Capturing Campaigns
Marriott Lends Out GoPro Travel Cameras for Guests to Try
<
28
Travel Upgrade Games
Travel Upgrade Games
Air France's Airline Marketing Stunt Had Travelers Compete for Better Seats
<
27
Beacon Food Marketing
Beacon Food Marketing
American Craft Sausages Successfully Grew in Popularity with Message Tech
<
26
Comfy Furnished Chairlifts
Comfy Furnished Chairlifts
This Living Room Gondola Gives Skiers a Warm Ride Up the Mountain
<
25
Shoppable Movie Trailers
Shoppable Movie Trailers
People Can Buy Looks from 'Kingsman: The Secret Service' with a Click
<
24
Beacon Treasure Hunts
Beacon Treasure Hunts
Australia's Bendigo Marketplace Hosts Hi-Tech Family Scavenger Hunts
<
23
Friendly Seating Campaigns
Friendly Seating Campaigns
This Interactive Marketing Initiative Encourages Socializing on the Bus
<
22
Rewarding Travel Campaigns
Rewarding Travel Campaigns
Schick's Travel Contest Offers Flights, Drives and Shopping to Winners
<
21
Augmented Reality Calendars
Augmented Reality Calendars
We Are Royale's Interactive Calendar is Animated With a Mobile App
<
20
Toy-Creating Kiosks
Toy-Creating Kiosks
PieceMaker's 3D Printing Booth Dispenses Tiny Customized Toys
<
19
360-Degree City Tours
360-Degree City Tours
Dubai 360 Offers an Interactive, Immersive City Tour
<
18
Nose Photography Apps
Nose Photography Apps
NosePost Saves Your Fingers from Freezing When You Want to Take an Image
<
17
Viral News Services
Viral News Services
Snapchat and Vice Team Up in a New Business Experiment
<
16
Lottery Beer Taps
Lottery Beer Taps
Carlsberg Turned Bar Taps into Controllers for an Interactive In-Pub Game
<
15
URL-Sending Beacons
URL-Sending Beacons
The Blesh Physical Web Beacon Makes Smart Object Interaction Seamless
<
14
Reflective Photo Apps
Reflective Photo Apps
Ray-Ban's Unique Photography App Lets You Create Double Exposure Shots
<
13
Cheap Fun Campaigns
Cheap Fun Campaigns
This KFC Marketing Campaign Shows Amusement at No Cost
<
12
Movie Collage Campaigns
Movie Collage Campaigns
Scotiabank's Movie Marketing Stunt Shows off Item Collages on Instagram
<
11
Cozy Cuddling Cafes
Cozy Cuddling Cafes
McVitie's Pop-Up Romantic Cafe Accepts Hugs as Payment
<
10
Warming Fitness Stations
Warming Fitness Stations
The Russian Olympic Committee's Heat Lamp Design Encourages Activity
<
9
Bubble-Popping Promotions
Bubble-Popping Promotions
This Dragon Quest Video Game Marketing Stunt Features a Slime Wall
<
8
Interactive Museum Devices
Interactive Museum Devices
The High-Tech Pen Enables Visitors to Engage with the Collection
<
7
Storytelling Social Campaigns
Storytelling Social Campaigns
Gap's Instagram Video Marketing Campaign is Short, Sweet & Strange
<
6
Bank Branch Pop-Ups
Bank Branch Pop-Ups
Tangerine's Convenient Bank Branch Pop-Up Wins Over New Customers
<
5
Nature-Swapping Vending Machines
Nature-Swapping Vending Machines
Old Spice's Vending Machine Accepts Tokens from the Earth
<
4
Giant Shoebox Installations
Giant Shoebox Installations
Nike Dropped a Gigantic Shoebox on a New York City Street Corner
<
3
Augmented Reality Blocks
Augmented Reality Blocks
LEGO Connect Gives Kids 3D Virtual Visuals of Unbuilt Toy Brick Sets
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2
Shoppable Construction Barriers
Shoppable Construction Barriers
Kate Spade's 'Coming Soon' Wall is an Interactive Retail Platform
<
1
Personalized Ride Campaigns
Personalized Ride Campaigns
This SKODA Car Marketing Stunt Harnesses the Power of AR Technology
<