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Top 100 Marketing Trends in August

From Blonde-Specific Haircare to Snackable Self-Care Kits

— August 28, 2021 — Marketing
The August 2021 marketing trends help brands break through consumers' walls and strengthen their relationship with them. These unique campaigns and activations span all industries, ranging from pet care and cosmetics to beverages and travel.

One notable trend from the August 2021 marketing trends comes from Cheetos and Bad Bunny. The pair recently joined forces to launch a loungewear collection by adidas that merges Bad Bunny's iconic style with Chester's classic orange "Cheetos Look." To access the merch, fans can use Cheetle iD – a first-of-its-kind Cheetos x adidas e-commerce experience.

Another intriguing marketing example from this month is the PATRÓN and John Geiger Streetwear Collection. The new series pays homage to the rich history of Mexican culture and includes stylish socks and eye-catching long-sleeve shirts.
7.1
Score
Popularity
Activity
Freshness
100
Summertime False Eyelashes
Summertime False Eyelashes
The Glamnetic Summer Paradise Lash Collection Has Five Options
<
99
Female-Created Coffee Products
Female-Created Coffee Products
The 'Girls Who Grind Coffee' Blend is Made in Brazil
<
98
Frozen Smoothie Treats
Frozen Smoothie Treats
The Strings & Things Frollies Strawberry & Banana Smoothie is Fortified
<
97
Enriched Flavored Oat Beverages
Enriched Flavored Oat Beverages
The Happi Free From Flavored Oat Drinks Come in Two Options
<
96
Naturally Sourced Sweetener Products
Naturally Sourced Sweetener Products
Panaro Immuno Sweet Sweetener is Made with Prebiotic Fiber
<
95
Fudge-Flavored Protein Snacks
Fudge-Flavored Protein Snacks
The Grenade Carb Killa 'Fudged Up' Protein Bar is Low in Sugar
<
94
Pure Botanical Face Serums
Pure Botanical Face Serums
Province Apothecary’s Rejuvenating + Hydrating Serum is Nourishing
<
93
Summery Maple Water Drinks
Summery Maple Water Drinks
The Drink Simple Blackberry Lemon Sparkling Maple Water is Flavorful
<
92
Artisanal Summertime S'mores Kits
Artisanal Summertime S'mores Kits
The Omnom Chocolate S’mores Kit Packs All the Dessert Essentials
<
91
Fast-Acting CBD Supplements
Fast-Acting CBD Supplements
The Good Hemp Wellness CBD Softgels Have a Self-Emulsifying Formula
<
90
Chocolatey Nutrient-Dense Nut Butters
Chocolatey Nutrient-Dense Nut Butters
NuttZo Chocolate Keto Seven Nut & Seed Butter is Satisfying
<
89
Authentic British-Made Condiments
Authentic British-Made Condiments
The Cottage Delight The Great British Pantry Range is Expansive
<
88
Everyday Mineral Sunscreens
Everyday Mineral Sunscreens
The Salt & Stone Daily Sheer Sunscreen is Oil-Free and Nourishing
<
87
Vegetarian Antioxidant Complexes
Vegetarian Antioxidant Complexes
Halo Supports Your Immune Function & Protects From Free Radicals
<
86
Blonde-Specific Haircare
Blonde-Specific Haircare
The Bumble and bumble Bb.Illuminated Blonde Collection is Hydrating
<
85
Behind-the-Scenes Digital Wine Campaigns
Behind-the-Scenes Digital Wine Campaigns
[ yellow tail ] & Sarah Michelle Gellar Debut PURE BRIGHT
<
84
Ready-to-Drink Shrub Refreshments
Ready-to-Drink Shrub Refreshments
The Shrubbly Small Batch Sparkling Shrub Comes in Two Flavors
<
83
Workout-Focused Kombuchas
Workout-Focused Kombuchas
Nova Easy Kombucha Comes in Pre and Post-Workout Refreshments
<
82
At-Home Frozen Drink Mixes
At-Home Frozen Drink Mixes
Island Oasis is Launching a Range of Drink Mixes for Enjoyment at Home
<
81
Functional Nutrition Snack Bars
Functional Nutrition Snack Bars
The Nuzest Good Green Vitality Multivitamin Snack Bar is Tasty
<
80
Swirled Berry Ice Creams
Swirled Berry Ice Creams
Levi’s and Brave Robot Launched a New a Summer Swirl Ice Cream
<
79
Patriotic CBD Products
Patriotic CBD Products
Tactical Relief Provides Premium CBD Products Made from American-Grown Hemp
<
78
Tequila Co-Branded Streetwear
Tequila Co-Branded Streetwear
The PATRÓN x John Geiger Streetwear Collection is Limited-Edition
<
77
Total Body Stress Supplements
Total Body Stress Supplements
The Nue Co. DESTRESS 360 Helps the Body Combat Stressors
<
76
AR Advertising Deals
AR Advertising Deals
Brookfield Properties and the Aria Network Will Offer AR Ad Opportunities
<
75
Complimentary Chocolate Gifts
Complimentary Chocolate Gifts
This New Cadbury Dairy Milk Chocolate Gifting Bar is Uplifting
<
74
Wine Brand Hard Seltzers
Wine Brand Hard Seltzers
The 19 Crimes Hard Seltzer Comes in Two Flavor Options
<
73
On-Demand Ice Cream Trucks
On-Demand Ice Cream Trucks
FastAF is Letting Fans Summon Its Truck for National Ice Cream Day
<
72
Equal Hotdog Bun Packs
Equal Hotdog Bun Packs
The Heinz Hot Dog Pact Demands Equal Bun and Hotdog Ratios
<
71
Exclusive Championship Bottles
Exclusive Championship Bottles
Michelob ULTRA & Tinker Hatfield Created a "Not For Sale" Bottle
<
70
Motorized Beer-Delivering Loons
Motorized Beer-Delivering Loons
The Loonenkugel Delivers Cold Leinenkugel's Beer on the Water
<
69
Seasonal Movie Night Snacks
Seasonal Movie Night Snacks
The M&M's Movie Night Snack Kits Come in Four Themed Options
<
68
Premixed Citrusy Cocktail Collections
Premixed Citrusy Cocktail Collections
The Corona Hard Seltzer Limonada Comes in Four Flavors
<
67
Functional Flavorful Snack Bars
Functional Flavorful Snack Bars
Kate’s Real Food Bars Boast a Blend of Complex Carbohydrates
<
66
Immunity Boosting Supplement Tonics
Immunity Boosting Supplement Tonics
The Gaia Herbs Black Elderberry Tonic is Vegetarian-Friendly
<
65
Animal-Free Collagen Ingredients
Animal-Free Collagen Ingredients
Geltor Vegan Collagen is Suited for Food and Drinks
<
64
Preschooler-Friendly Snack Ranges
Preschooler-Friendly Snack Ranges
These New Kiddylicious Products Come in a Range of Options
<
63
Pandemic Birthday Tours
Pandemic Birthday Tours
Milk Bar is Introducing National Birthday Do-Over Month and a Tour
<
62
Indulgent Autumnal Cookie Doughs
Indulgent Autumnal Cookie Doughs
These New Nestle Toll House Cookie Doughs are Arriving for Fall
<
61
Growth-Boosting Natural Plant Foods
Growth-Boosting Natural Plant Foods
Kelpy Makes Your Plants Healthier and Happier
<
60
Fish-Free Food Trucks
Fish-Free Food Trucks
Good Catch's Trucks Serve Vegan Tuna Sandwiches
<
59
Post-Workout Beer Tabs
Post-Workout Beer Tabs
Michelob ULTRA & Usain Bolt are Covering the Cost of Beers at the Bar
<
58
Relaxing Sparkling CBD Seltzers
Relaxing Sparkling CBD Seltzers
The Rhythm Dream CBD Seltzer Comes in Two Choices
<
57
Celebratory Ice Cream Promotions
Celebratory Ice Cream Promotions
My/Mochi Ice Cream is Calling Consumers to Show Their 'Mmm Face'
<
56
Powder-to-Foam Face Washes
Powder-to-Foam Face Washes
Klei Beauty's Cleanser is Powered by Coconut Milk and Rice Bran
<
55
Nut Butter Cereal Bars
Nut Butter Cereal Bars
The Kellogg’s Crunchy Nut Nut Butter Bars Come in Two Options
<
54
Child-Resistant Cannabis Jars
Child-Resistant Cannabis Jars
KYND's Child-Resistant Glass Jars Can be Customized by Brands
<
53
Minimally Processed Snack Bars
Minimally Processed Snack Bars
The Nature Valley Full Mix Bars Come in Two Varieties
<
52
Branded ¢99 Bikes
Branded ¢99 Bikes
AriZona Hard Debuts Arizona Hard Bikes for the Iconic Price of Just ¢99
<
51
Charcuterie-Ready Plant-Based Cheeses
Charcuterie-Ready Plant-Based Cheeses
These New Nurishh Cheese Alternatives Come in Two Options
<
50
Combinational Confectionery Treats
Combinational Confectionery Treats
The Nestlé Combos Range Includes Several Familiar Varieties
<
49
Soup-Inspired Digital Artworks
Soup-Inspired Digital Artworks
Campbell's Official NFT Collection Celebrates an Iconic Label
<
48
Cruelty-Free Cannabis Gummies
Cruelty-Free Cannabis Gummies
The BudPop Delta-8-THC Gummies are Vegan-Friendly
<
47
Premixed Aperitif Cocktails
Premixed Aperitif Cocktails
The Aperol Spritz Ready to Enjoy Pre-Mixed Cocktail is Refreshing
<
46
Snack-Themed Leisurewear
Snack-Themed Leisurewear
The Cheetos x Bad Bunny Collection by adidas Shares the "Cheetos Look"
<
45
DIY Burrito Bowl Kits
DIY Burrito Bowl Kits
The New Old El Paso Burrito Bowl Kits are Ready in 30-Minutes
<
44
Retro Cereal Boxes
Retro Cereal Boxes
Cheerios' Special Anniversary Boxes Reference Its Original Name, CheeriOats
<
43
Snackable Self-Care Kits
Snackable Self-Care Kits
Oui by Yoplait's OuiFresh Kits Pair Yogurt & Nail Polishes
<
42
Hygienic Personal Pilates Loops
Hygienic Personal Pilates Loops
Good Citizen Pilates is Changing How One Practices Pilates in Gyms
<
41
Strongly Hydrating Soap Bars
Strongly Hydrating Soap Bars
Sade Baron’s Waterfall Bar is Powered by Aloe Vera and Spirulina
<
40
Food-Paired Lipstick Deliveries
Food-Paired Lipstick Deliveries
#MACvFood Puts Long-Wearing Lipstick Shades to the Test
<
39
Soup-Themed Swimwear Collections
Soup-Themed Swimwear Collections
Panera Bread Made Swimwear for Those Who Love Soup in the Summer
<
38
Gasoline-Scented Perfumes
Gasoline-Scented Perfumes
The Ford 'Mach-Eau' Perfume Boasts Notes of Gas-Powered Cars
<
37
Street Food-Inspired Sauces
Street Food-Inspired Sauces
The Herdez Taqueria Street Sauce Range Features Two New Flavors
<
36
Exclusive Seltzer-Scented Swimwear
Exclusive Seltzer-Scented Swimwear
Vizzy Hard Seltzer Debuts a Line of Body-Inclusive Swimwear
<
35
Beneficial Prebiotic Sodas
Beneficial Prebiotic Sodas
Health-Ade Pop Comes in Six Tasty Flavor Options to Choose from
<
34
Sand Timer Happy Hour Glasses
Sand Timer Happy Hour Glasses
Blue Moon Debuts a Happy Hourglass for the "Pandemic-Era Happy Hour"
<
33
Summer-Ready Salt-Free Seasonings
Summer-Ready Salt-Free Seasonings
Spiceology Embraces the No-Salt Spice Concept with New Additions
<
32
Performance-Focused Car Campaigns
Performance-Focused Car Campaigns
Drive2Extremes Shows Off the Taycan 4 Cross Turismo's Handling
<
31
Artisan QSR Buckets
Artisan QSR Buckets
KFC's Kiln-Dried Pottery Packaging Supports Artisans in Costa Rica
<
30
Beer-Infused Spice Blends
Beer-Infused Spice Blends
Spiceology Delivers on Experimental Goodness with an Unexpected Collab
<
29
Branded Houseboat Accommodations
Branded Houseboat Accommodations
The Cap'n's Quarters Welcomes Fans into a Cereal Mascot's World
<
28
Dairy-Free Dessert Pots
Dairy-Free Dessert Pots
Over the Spoon Makes Decadent Free-From Mousse, Cheesecake & More
<
27
Own-Brand Oat Milk Beverages
Own-Brand Oat Milk Beverages
GRO The Oaty One Oat Milk is Launching at Co-op and Nisa in the UK
<
26
Gamified Egg Cartons
Gamified Egg Cartons
Happy Egg's Cartons Come to Life with Augmented Reality
<
25
Experiential Social Media Pop-Ups
Experiential Social Media Pop-Ups
TikTok and Westfield London Created a Real-Life 'For You' House
<
24
Candy-Based Sandwich Buns
Candy-Based Sandwich Buns
Airheads Created a Unique Sandwich Bun Made Entirely of Candy
<
23
Candy Inspired Protein Powders
Candy Inspired Protein Powders
Chocolate M&M’s Hi Protein Whey Powder Has an Indulgent Flavor
<
22
Scientifically Formulated Fasting Bars
Scientifically Formulated Fasting Bars
Fast Bar Boasts New Flavors—Lemon Berry & Blueberry Acai
<
21
Pet-Matching Meal Bowls
Pet-Matching Meal Bowls
Cesar's Bestie Bowls Pop-Up Nourishes Both Dogs and Owners
<
20
Liquid Swimwear Billboards
Liquid Swimwear Billboards
adidas Created a Swimmable Ad for Its New Burkini Collection
<
19
Libido-Boosting Sparkling Waters
Libido-Boosting Sparkling Waters
The FREE RAIN Arousal Enhanced Sparkling Water is Made with Maca
<
18
Phygital Animation Festivals
Phygital Animation Festivals
Pixar Fest Has Interactive Activities, AR Check-Ins & Online Games
<
17
Carbon-Negative Vegan Desserts
Carbon-Negative Vegan Desserts
Plan(e)t Foods' Ice Cream is Plant-Based & Sustainably Packed
<
16
Floating Ice Cream Trucks
Floating Ice Cream Trucks
Virgin Red's Summer Ice Cream Van Levitates in London
<
15
Dry Oil Body Mists
Dry Oil Body Mists
Hume Supernatural's is Releasing a New Line of Superb Body Mists on August 3rd
<
14
Powdered Ready-to-Mix Cocktails
Powdered Ready-to-Mix Cocktails
The New Fashioned Dry Cocktails Come in Two Recipes
<
13
Paper-Made Soap Packaging
Paper-Made Soap Packaging
The Lenor Paper Bottle Laundry Soap Packaging is Arriving in 2022
<
12
Nostalgic Shopping Livestreams
Nostalgic Shopping Livestreams
NYX Cosmetics Hosted a Throwback Event Live on Triller
<
11
Pizza Brand Streetwear
Pizza Brand Streetwear
Pizza Hut Tastewear is a Limited-Edition Capsule Collection
<
10
Sea-Inspired Dessert Creations
Sea-Inspired Dessert Creations
Sugar Bowl Bakery's Sea-Themed Recipes are Aesthetically Pleasing
<
9
Branded Experiential Pop Ups
Branded Experiential Pop Ups
Pepsi Launches 'Pepsi Pop Store' Experience at Hersheypark
<
8
Actress-Studded Swimwear Campaigns
Actress-Studded Swimwear Campaigns
Andie Debuts Campaign 'Together' Featruing Demi Moore
<
7
Hip-Hop-Inspired Sportswear Shoes
Hip-Hop-Inspired Sportswear Shoes
The Louis Vuitton x Nike Shoes Offer the Best of Both Brands
<
6
Mood-Themed Virtual Shops
Mood-Themed Virtual Shops
Verishop Mini Offers a Curated Shopping Experience Within Snapchat
<
5
Luxury Virtual Makeup
Luxury Virtual Makeup
Dior's Zepeto Collab Lets Users Create 3D Beauty Avatars
<
4
Deceptive Cookie Packaging
Deceptive Cookie Packaging
Oreo Created Camouflage Packs to Hide Treats from Other Snackers
<
3
AR Festival Bottles
AR Festival Bottles
Absolut and Tomorrowland Created Interactive Scannable Packaging
<
2
Pet Portrait Campaigns
Pet Portrait Campaigns
Apple’s Shot on iPhone Campaign Features Quality Images of Cats & Dogs
<
1
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