Panera Bread Made Swimwear for Those Who Love Soup in the Summer
Laura McQuarrie — July 9, 2021 — Marketing
References: swimsoups & elitedaily
Panera Bread's Swim Soup collection was specifically created for people who love eating soup in the summer. A survey conducted by Panera revealed that 70% of people are undeterred from eating soup in the hot weather and the four soup-inspired swimwear styles were created to celebrate these individuals.
The collection includes one-piece suits, swim trunks and even a pool float shaped like a bread bowl. Rather than being printed with the usual kind of summer patterns, these designs reference menu items. There's the Broc Ched Swim Trunks and the Broc Ched One-Piece with images of broccoli dipped in cheddar, for example. For the truest soup fans, there's also a bold green swimsuit emblazoned with "Soup."
The collection includes one-piece suits, swim trunks and even a pool float shaped like a bread bowl. Rather than being printed with the usual kind of summer patterns, these designs reference menu items. There's the Broc Ched Swim Trunks and the Broc Ched One-Piece with images of broccoli dipped in cheddar, for example. For the truest soup fans, there's also a bold green swimsuit emblazoned with "Soup."
Trend Themes
1. Food-themed Swimwear Collections - Opportunity for restaurants or food brands to expand their merchandise lines with creative and unique designs.
2. Celebrating Unconventional Preferences - Opportunity for brands to tap into the 30% of people who share unusual preferences and offer personalized products or services.
3. Menu-inspired Designs - Opportunity for designers to create unconventional fashion wear based on food items, which could be a potential game-changer for the fashion industry.
Industry Implications
1. Restaurants - Restaurants can create merchandise based on unique consumer preferences, which could potentially increase brand awareness and customer loyalty.
2. Fashion - Food-inspired fashion could bring forth a new wave of creativity and innovation within the industry, while also catering to a more niche audience.
3. Marketing - Opportunity for marketers to leverage unconventional preferences and capitalize on unique trends to create buzz and generate interest for a brand or product.
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