The Aperol Spritz Ready to Enjoy Pre-Mixed Cocktail is Refreshing
Michael Hemsworth — July 13, 2021 — Marketing
The Aperol Spritz Ready to Enjoy pre-mixed cocktail is arriving in the US market just in time for the summer season to provide consumers with an easy way to enjoy the iconic aperitif-based cocktail. The drink will be launching in select markets including Southern California, Florida and New York in packs of three 200ml glass bottles that are priced at $14.99. The cocktail maintains a 9% ABV and is focused on offering consumers an easier option to enjoy that doesn't require any mixing or ingredients to achieve.
The Aperol Spritz Ready to Enjoy pre-mixed cocktail has a light, sparkling profile that is best served over ice in a white wine glass with a fresh orange slice to garnish.
The Aperol Spritz Ready to Enjoy pre-mixed cocktail has a light, sparkling profile that is best served over ice in a white wine glass with a fresh orange slice to garnish.
Trend Themes
1. Pre-mixed Cocktail Trend - There is a rising trend of pre-mixed cocktails, which can offer a more convenient and accessible drink experience for consumers.
2. Summer Drink Trend - With the arrival of the Aperol Spritz Ready to Enjoy pre-mixed cocktail, there is a growing trend of refreshing summer drinks that are easy to prepare and enjoy.
3. Single-serve Packaging Trend - The use of single-serve packaging, such as the 200ml glass bottles used for the Aperol Spritz Ready to Enjoy pre-mixed cocktail, is becoming popular for beverages as it offers a convenient and portable option for consumers.
Industry Implications
1. Alcohol Beverage Industry - The pre-mixed cocktail trend presents an opportunity for manufacturers and distributors in the alcohol beverage industry to provide consumers with convenient and accessible drink options.
2. Packaging Industry - The rising trend of single-serve packaging presents an opportunity for the packaging industry to innovate and provide more sustainable and convenient options for consumers.
3. Retail Industry - The trend towards pre-mixed cocktails and portable, single-serve packaging offers an opportunity for retailers to tap into the growing demand for convenient and accessible drink options.
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