KFC's Kiln-Dried Pottery Packaging Supports Artisans in Costa Rica
Laura McQuarrie — July 28, 2021 — Marketing
References: facebook & thedieline
One of the things that KFC is best known for is its red and white striped fried chicken buckets and with the Annexation Bucket promotion, there are entirely new QSR buckets being introduced for a good cause. It goes without saying that many industries have taken a hit over the last few years, especially those that rely on selling to tourists. Craftspeople and artisans are among this group and the Annexation Bucket promo features designs created by pottery artisans in the province of Guanacaste.
KFC’s latest buckets in Costa Rica represent a different location, they're unique, baked in a kiln and adorned with traditional Chorotega artwork. This special promotion from KFC coincides with Costa Rica's Guanacaste Day holiday and helps to support the Guaitil community.
KFC’s latest buckets in Costa Rica represent a different location, they're unique, baked in a kiln and adorned with traditional Chorotega artwork. This special promotion from KFC coincides with Costa Rica's Guanacaste Day holiday and helps to support the Guaitil community.
Trend Themes
1. Artisan QSR Packaging - There is a growing trend of QSR brands collaborating with artisans and craftspeople in creating unique and sustainable packaging options that support local communities.
2. Corporate Social Responsibility (CSR) in QSR - More QSR brands are incorporating CSR initiatives such as supporting local communities, using sustainable materials, and promoting fair trade practices in their operations.
3. Promoting Cultural Heritage Through QSR - QSRs are partnering with communities to celebrate local cultures by featuring traditional artwork and designs in their promotions and packaging.
Industry Implications
1. Quick Service Restaurants (qsrs) - QSRs can take advantage of the trend of artisan packaging and CSR to differentiate themselves from competitors and appeal to socially conscious consumers.
2. Crafts and Artisan Industries - Artisans and craftspeople can benefit from partnerships with QSRs to promote their work and increase their reach to potential customers.
3. Tourism Industry - By partnering with local communities and promoting cultural heritage, QSRs can help support the tourism industry and drive economic growth.
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