The New Fashioned Dry Cocktails Come in Two Recipes
Michael Hemsworth — July 13, 2021 — Marketing
References: thedrycocktail & bevnet
Ready-to-drink cocktails have become quite popular amongst consumers seeking out an easy way to enjoy a drink without any mixing, so the New Fashioned Dry Cocktails are positioned as a convenient, travel-friendly alternative.
The one-of-a-kind cocktail mixes come in powdered form and only require your choice of spirit to be added to them along with ice to be enjoyed. This makes them an ultra-convenient option for consumers that won't require them to keep any fresh ingredients on hand when looking to enjoy a cocktail.
The New Fashioned Dry Cocktails come in two options including the Old Fashioned Dry Cocktail and the Margarita Dry Cocktail, which each come in boxes of seven servings and a price point of $25.
The one-of-a-kind cocktail mixes come in powdered form and only require your choice of spirit to be added to them along with ice to be enjoyed. This makes them an ultra-convenient option for consumers that won't require them to keep any fresh ingredients on hand when looking to enjoy a cocktail.
The New Fashioned Dry Cocktails come in two options including the Old Fashioned Dry Cocktail and the Margarita Dry Cocktail, which each come in boxes of seven servings and a price point of $25.
Trend Themes
1. Powdered Cocktails - The rise in powdered cocktail mixes presents potential for innovating production and design processes to enhance user experience.
2. Ready-to-drink - The convenience of ready-to-drink cocktails provides opportunities for further market expansion and customization.
3. Travel-friendly Cocktails - The demand for travel-friendly and easy-to-prepare beverages may inspire innovative packaging solutions and new distribution channels.
Industry Implications
1. Alcohol - The alcohol industry may benefit from exploring new ways to meet consumer demand for quick, easy and convenient cocktails.
2. Food and Beverage - The food and beverage industry may explore innovative ways of delivering high-quality cocktail experiences in a variety of settings.
3. Hospitality and Tourism - The hospitality and tourism industry can provide experiences and engage customers through unique, on-the-go cocktail solutions.
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