The Nestlé Combos Range Includes Several Familiar Varieties
Michael Hemsworth — July 13, 2021 — Marketing
References: nestle & talkingretail
The Nestlé Combos are a confectionery range from the brand for the UK market that will provide consumers with a new way to enjoy some of their favorite treats. The range includes familiar varieties such as Aeros Combos, Rolo Combos and Milkybar Combos, which are each characterized by the different textural experiences they offer. The products will be available starting in August 2021 in 125-gram sharing bags that will retail for £2.50 in the UK.
Brand Manager Cat Mews spoke further on the new Nestlé Combos range saying, "Our new sharing range is all about offering consumers a deliciously different sweet snacking experience. We have taken three of our most popular confectionery brands and elevated them to the next level. Aero, Rolo and Milkybar Combos are mouth-watering mash-ups that deliver a unique mix of tastes and textures. Whether it is a night at the cinema with the family, or a picnic with friends, Aero, Rolo and Milkybar Combos are a delicious treat for any occasion.”
Brand Manager Cat Mews spoke further on the new Nestlé Combos range saying, "Our new sharing range is all about offering consumers a deliciously different sweet snacking experience. We have taken three of our most popular confectionery brands and elevated them to the next level. Aero, Rolo and Milkybar Combos are mouth-watering mash-ups that deliver a unique mix of tastes and textures. Whether it is a night at the cinema with the family, or a picnic with friends, Aero, Rolo and Milkybar Combos are a delicious treat for any occasion.”
Trend Themes
1. Combination Confectionery - The Nestlé Combos line offers consumers a new way to enjoy their favorite treats by combining familiar varieties in new and exciting ways.
2. Textural Experiences - The different textural experiences that Aeros Combos, Rolo Combos, and Milkybar Combos offer create an opportunity for innovation in the confectionery industry.
3. Elevated Mash-ups - The Nestlé Combos range shows how brands can take popular confectionery brands and elevate them to the next level, creating new and exciting products.
Industry Implications
1. Confectionery - The Nestlé Combos range is disrupting the confectionery industry by offering consumers new and innovative flavor combinations and textures.
2. Snack Foods - The Nestlé Combos line provides an opportunity for disruption in the snack food industry by introducing new and unique flavor combinations to the market.
3. Food Retail - The Nestlé Combos range presents a potential innovation opportunity for food retail industry professionals seeking to differentiate themselves from competitors by offering unique, value-added products.
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