My/Mochi Ice Cream is Calling Consumers to Show Their 'Mmm Face'
Michael Hemsworth — July 18, 2021 — Lifestyle
My/Mochi Ice Cream has announced a new social media campaign for National Ice Cream Day (July 18, 2021) to offer consumers the ability to win free ice cream and even enter for a chance to win a whole year' supply.
The campaign calls for consumers to show off their 'Mmm Face' using the hashtag #MyMochiMmmface and tag @MyMochi on Instagram or TikTok or @mymochiicecream on Twitter or Facebook. Participants will receive a direct message with instructions on how to claim a free box of the brand's ice cream bites within three days of posting.
The My/Mochi Ice Cream 'Mmm Face' campaign will also see 10 lucky entrants scoring a whole year's supply of the brand's product to enjoy.
Image Credit: My/Mochi Ice Cream
The campaign calls for consumers to show off their 'Mmm Face' using the hashtag #MyMochiMmmface and tag @MyMochi on Instagram or TikTok or @mymochiicecream on Twitter or Facebook. Participants will receive a direct message with instructions on how to claim a free box of the brand's ice cream bites within three days of posting.
The My/Mochi Ice Cream 'Mmm Face' campaign will also see 10 lucky entrants scoring a whole year's supply of the brand's product to enjoy.
Image Credit: My/Mochi Ice Cream
Trend Themes
1. Social Media Ice Cream Campaigns - Brands can launch social media campaigns to incentivize consumers to promote and engage with their products, potentially leading to increased brand loyalty and sales.
2. Interactive Marketing Techniques - Brands can leverage interactive marketing techniques, like encouraging consumers to share photos or videos, to create organic buzz and strengthen their online presence.
3. Product Giveaways on Special Occasions - Brands can offer promotions or giveaways on holidays or special occasions to attract consumer attention and potentially increase sales in the long-term.
Industry Implications
1. Ice Cream Industry - Ice cream brands can use social media campaigns and interactive marketing techniques to increase brand awareness, create buzz, and potentially drive sales of their products.
2. Food and Beverage Industry - Food and beverage brands can potentially generate increased interest in their products by offering giveaways and promotions on special occasions, like National Ice Cream Day.
3. Marketing Industry - Marketing firms can consult with brands to develop effective strategies for promotions, interactive marketing, and social media campaigns to help clients increase brand visibility and sales.
3.6
Score
Popularity
Activity
Freshness
