These New Nurishh Cheese Alternatives Come in Two Options
Michael Hemsworth — July 13, 2021 — Marketing
These new Nurishh cheese alternatives have been announced by Bel UK as an expansion of the plant-based cheese range that will offer consumers an option to add into their charcuterie board mix. The products include the new Plants Based Alternative to Camembert and the Mozzarella Style Block, which are both crafted with premium ingredients. The cheese-inspired products are available now at Asda locations in the UK with a wider launch taking place into the future.
Plant-Based Commercial Manager at Nurishh Chloe Feminier spoke on the new Nurishh cheese alternatives saying, "A versatile selection designed to cater to all occasions – with taste highlighted as a key barrier to buying vegan products, and insights showing consumers seeking inspiration for plant-based recipes – the new additions to the Nurishh range bolster the offering, with varied formats ensuring a delicious plant-based option for every occasion and recipe.”
Plant-Based Commercial Manager at Nurishh Chloe Feminier spoke on the new Nurishh cheese alternatives saying, "A versatile selection designed to cater to all occasions – with taste highlighted as a key barrier to buying vegan products, and insights showing consumers seeking inspiration for plant-based recipes – the new additions to the Nurishh range bolster the offering, with varied formats ensuring a delicious plant-based option for every occasion and recipe.”
Trend Themes
1. Plant-based Cheese Alternatives - Creating plant-based cheese alternatives is a disruptive innovation opportunity for companies to cater to consumers seeking vegan options, particularly for popular cheese types like Camembert and mozzarella.
2. Charcuterie-ready Vegan Products - Developing ready-to-eat vegan products specifically designed for charcuterie boards creates a disruptive innovation opportunity for companies looking to tap into the growing plant-based trend and offer consumers a wider range of options for their entertaining needs.
3. Premium Ingredients for Plant-based Products - Using premium, high-quality ingredients to craft plant-based alternatives for various food items is a disruptive innovation opportunity for companies to stand out in a crowded market and cater to consumers who prioritize taste and quality in their food products.
Industry Implications
1. Dairy Alternatives - The dairy alternatives industry can benefit from the expanding plant-based cheese range trend by developing new and innovative products that cater to a variety of popular cheese types, such as camembert and mozzarella, and meet consumers' taste and quality standards.
2. Prepared Foods - The prepared foods industry can take advantage of the charcuterie-ready vegan products trend by introducing new products specifically designed for charcuterie boards and catering to consumers' growing interest in hosting small gatherings and entertaining at home.
3. Premium Ingredients - The premium ingredients industry can leverage the plant-based cheese trend by partnering with companies to provide high-quality, vegan-friendly ingredients for crafting delicious and innovative cheese alternatives that meet consumers' taste and quality expectations.
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