The Omnom Chocolate S’mores Kit Packs All the Dessert Essentials
Michael Hemsworth — July 17, 2021 — Marketing
References: omnomchocolate & candyindustry
The Omnom Chocolate S’mores Kit is a new summertime dessert kit from the Iceland-based brand that will provide consumers with a high-quality way to create premium treats from the comfort of home or the campsite.
The kit includes the brand's Caramel Bar that was originally launched as a special edition for Reykjavik Pride but has since gone on to become a permanent offering with signature rainbow branding. The chocolate bar with its glittering chunks of caramel within is positioned to put a perfect new spin on the campfire treat, which is further enhanced with four artisanal marshmallows and eight oat cookies crafted by local Icelandic bakery Brauð & Co.
The Omnom Chocolate S’mores Kit is available from the brand online and is priced at $24.99.
The kit includes the brand's Caramel Bar that was originally launched as a special edition for Reykjavik Pride but has since gone on to become a permanent offering with signature rainbow branding. The chocolate bar with its glittering chunks of caramel within is positioned to put a perfect new spin on the campfire treat, which is further enhanced with four artisanal marshmallows and eight oat cookies crafted by local Icelandic bakery Brauð & Co.
The Omnom Chocolate S’mores Kit is available from the brand online and is priced at $24.99.
Trend Themes
1. Artisanal Dessert Kits - Providing consumers with high-quality, unique dessert experiences from the comfort of their own homes.
2. Local Food Collaborations - Partnering with local bakeries and confectionaries to create unique, locally-sourced food products.
3. Rainbow Branding - Incorporating rainbow branding to appeal to LGBTQ+ consumers and contribute to Pride movements.
Industry Implications
1. Food and Beverage - Introducing unique and premium dessert kits to the market through collaboration with local bakeries.
2. Confectionery - Partnering with chocolatiers, bakeries and local businesses to provide unique dessert experiences.
3. Marketing - Developing promotional and advertising strategies that cater to the LGBTQ+ community and involve Pride promotions.
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