The FREE RAIN Arousal Enhanced Sparkling Water is Made with Maca
Michael Hemsworth — July 16, 2021 — Marketing
The FREE RAIN Arousal enhanced sparkling water is a libido-boosting refreshment for those looking to stimulate their senses and enjoy a number of different health benefits. The drink is formulated with a full dose of the Peruvian herb maca that is known for its ability to boost a person's libido, support hormonal balance and more. The beverage is thus great for romance, but also suited for those looking to support their overall health and wellness.
Founder Colin McCabe explained the new FREE RAIN Arousal enhanced sparkling water further saying, "We are excited to debut this new flavor just in time for FREE RAIN’s year anniversary as it addresses a fourth and important need-state that customers are looking for. We have called this Arousal not only because of maca’s benefits, but because of the sensorial experience of drinking it. It has an arousing aroma, an invigorating flavor and an enticing color.”
Founder Colin McCabe explained the new FREE RAIN Arousal enhanced sparkling water further saying, "We are excited to debut this new flavor just in time for FREE RAIN’s year anniversary as it addresses a fourth and important need-state that customers are looking for. We have called this Arousal not only because of maca’s benefits, but because of the sensorial experience of drinking it. It has an arousing aroma, an invigorating flavor and an enticing color.”
Trend Themes
1. Libido-boosting Beverages - The incorporation of natural ingredients like maca in beverages can provide a refreshing twist to consumers, while also offering potential benefits for their overall health and wellness.
2. Functional Sparkling Waters - Functional and health-focused sparkling waters like FREE RAIN Arousal enhanced sparkling water can create a niche for themselves in the crowded beverage industry and attract consumers seeking more than just hydration.
3. Herbal Supplements in Beverages - The use of natural herbs like maca in beverages can tap into the growing trend of consumers looking for functional supplements that can be easily incorporated into their daily routines.
Industry Implications
1. Beverage Manufacturing - Beverage manufacturers can explore the incorporation of natural and functional ingredients like maca in their products to appeal to health-conscious consumers and create a niche in the beverage market.
2. Health and Wellness - Companies in the health and wellness industry can partner with beverage manufacturers to create and market functional beverages that offer benefits beyond hydration and cater to consumers' specific health needs.
3. Natural Supplements - The natural supplements industry can expand its offerings to include functional beverages that contain herbs like maca, creating a new product category for consumers looking for natural solutions to support their overall health and wellbeing.
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