The Kellogg’s Crunchy Nut Nut Butter Bars Come in Two Options
Michael Hemsworth — July 11, 2021 — Marketing
References: kelloggs & talkingretail
The Kellogg’s Crunchy Nut Nut Butter Bars are a new snack option from the brand in the UK that will offer consumers with a tasty, nutritious option for enjoying between meals.
The snack bar comes in two varieties including Almond and Cocoa Hazelnut, which are both priced at £1.30 each and blend the namesake cereal with a premium nut butter. This recipe positions the bars as being great for offering a satiating snack that doesn't skimp when it comes to taste and texture.
Senior Brand Activation Manager at Kellogg's Susann Heinz explained the inspiration behind the new Kellogg’s Crunchy Nut Nut Butter Bars further saying, "Knowing the popularity of the cereal, launching Crunchy Nut ‘Nut Butter Bars’ allows us to meet a wider range of consumer occasions and tap into the growing trend of nut butter. Crunchy Nut is regularly hailed as the UK’s favourite cereal and we’re confident fans will love this delicious snack as much as we do.”
The snack bar comes in two varieties including Almond and Cocoa Hazelnut, which are both priced at £1.30 each and blend the namesake cereal with a premium nut butter. This recipe positions the bars as being great for offering a satiating snack that doesn't skimp when it comes to taste and texture.
Senior Brand Activation Manager at Kellogg's Susann Heinz explained the inspiration behind the new Kellogg’s Crunchy Nut Nut Butter Bars further saying, "Knowing the popularity of the cereal, launching Crunchy Nut ‘Nut Butter Bars’ allows us to meet a wider range of consumer occasions and tap into the growing trend of nut butter. Crunchy Nut is regularly hailed as the UK’s favourite cereal and we’re confident fans will love this delicious snack as much as we do.”
Trend Themes
1. Nut Butter Snacks - Opportunity to develop new snack products that use nut butter as an ingredient for a healthier and tastier snack experience.
2. Premium Ingredients - There is a growing trend for premium, high-quality ingredients in snack bars. Use of premium, healthier ingredients could create new revenue streams.
3. Convenience Snacking - Opportunities in developing snack products that are convenient and provide added value for consumers who are on the go or have busy lifestyles.
Industry Implications
1. Food Manufacturing - Opportunity to create new snack products that cater to the growing demand of healthy and convenient snacking options.
2. Nut Butter Industry - Opportunity to expand the use of nut butter as an ingredient in snack bars and other food products as consumers continue to seek healthier and tastier snack options.
3. Cereal Industry - Opportunity to offer alternative products that cater to the growing demand for premium ingredients and healthier snack options.
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