Blue Moon Debuts a Happy Hourglass for the "Pandemic-Era Happy Hour"
Grace Mahas — July 21, 2021 — Lifestyle
References: digitalbeerpromo & adweek
In light of the evolved work hours since the pandemic, Blue Moon is helping fans celebrate Happy Hour with the launhc of a limited-edition 'Happy Hourglass.' The new glass feature a built-in 60-minute sand timer that ensures work functions don't become overextended and individuals can still have "alone time."
“The world has changed and so should happy hour,” said Bianca Guimaraes, partner and ecd at collaborating agency, Mischief @ No Fixed Address, in a statement. “That’s why Blue Moon, the iconic happy hour beer, is launching glasses which liberate that special 60 minutes from the shackles of 5 PM. Happy hour is at its happiest when it’s on your time.”
Fans can enter online to win their very own Happy Hourglass online.
Image Credit: Blue Moon
“The world has changed and so should happy hour,” said Bianca Guimaraes, partner and ecd at collaborating agency, Mischief @ No Fixed Address, in a statement. “That’s why Blue Moon, the iconic happy hour beer, is launching glasses which liberate that special 60 minutes from the shackles of 5 PM. Happy hour is at its happiest when it’s on your time.”
Fans can enter online to win their very own Happy Hourglass online.
Image Credit: Blue Moon
Trend Themes
1. Pandemic-era Happy Hour - Opportunity for bars and breweries to innovate on how they serve happy hour drinks in a socially-distanced world.
2. Limited-edition Products - Opportunity for brands to create buzz and excitement around their products by introducing exclusive and time-limited items.
3. Built-in Time Management Features - Opportunity for companies in various industries to integrate time management features in their products to help consumers manage their time more efficiently.
Industry Implications
1. Food and Beverage - Blue Moon's Happy Hourglass release is an opportunity for other beverage companies and bars to create their own pandemic-era happy hour glasses.
2. Marketing and Advertising - Collaborating with companies and creating limited edition products can be an effective marketing strategy that generates excitement and engagement around a brand.
3. Technology - The integration of time management features in products opens up opportunities for tech companies that specialize in creating productivity tools for consumers.
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