Cheerios' Special Anniversary Boxes Reference Its Original Name, CheeriOats
Laura McQuarrie — July 14, 2021 — Lifestyle
References: cheerios & businesswire
In celebration of its 80th anniversary, Cheerios is introducing limited-edition breakfast cereal boxes that recall the product's original name. Boxes of CheeriOats help to bring attention to the first ingredient in Cheerios, whole-grain oats, and the retro boxes celebrate Cheerios as one of the first cereals of its kind.
The retro, limited-edition cereal boxes serve to remind consumers that soluble fiber from whole-grain oat foods, such as the ones used in Original and Honey Nut Cheerios cereals, can help lower cholesterol as part of a heart-healthy diet. As Kathy Dixon, Senior Brand Experience Manager for Cheerios, says “With more than 100 million Americans having some form of heart disease, Cheerios is prioritizing the importance of heart health and wants to remind Americans that a happy, heart-heathy lifestyle can be fun, easy, and delicious.”
The retro, limited-edition cereal boxes serve to remind consumers that soluble fiber from whole-grain oat foods, such as the ones used in Original and Honey Nut Cheerios cereals, can help lower cholesterol as part of a heart-healthy diet. As Kathy Dixon, Senior Brand Experience Manager for Cheerios, says “With more than 100 million Americans having some form of heart disease, Cheerios is prioritizing the importance of heart health and wants to remind Americans that a happy, heart-heathy lifestyle can be fun, easy, and delicious.”
Trend Themes
1. Retro Packaging - Opportunity for companies to reintroduce classic branding as a marketing tool for products.
2. Health-conscious Marketing - Opportunity for companies to prioritize the nutritional aspects of products as a key selling point.
3. Special Editions - Opportunity for companies to create exclusive product lines that cater to collectors and nostalgics alike.
Industry Implications
1. Food & Beverage - Opportunity for food and beverage companies to develop health-conscious products with retro packaging to attract consumers.
2. Marketing & Advertising - Opportunity for marketing and advertising companies to create campaigns that highlight the importance of health and nutrition while using retro branding as a hook.
3. Collectibles - Opportunity for collectible companies to capitalize on the nostalgia of retro products by acquiring exclusive rights to special edition products.
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