The M&M's Movie Night Snack Kits Come in Four Themed Options
Michael Hemsworth — July 16, 2021 — Marketing
References: candyrific & candyindustry
The M&M's Movie Night Snack Kits have been developed in partnership with CandyRific as a new product for consumers that will make it easier to recreate the experience of going to the movies from the comfort of their own living room.
The kits are each packed with two M&M's candy products along with three bags of Orville Redenbacher's microwave popcorn, which all come in movie theater-style buckets. The snack packs are perfect as a one-stop shop for consumers to quickly pick up when looking for a way to enhance a family movie night.
The M&M's Movie Night Snack Kits are priced at $10.99 each and will come in four seasonal themes to choose from including Halloween, Christmas, Valentine's Day and Easter.
The kits are each packed with two M&M's candy products along with three bags of Orville Redenbacher's microwave popcorn, which all come in movie theater-style buckets. The snack packs are perfect as a one-stop shop for consumers to quickly pick up when looking for a way to enhance a family movie night.
The M&M's Movie Night Snack Kits are priced at $10.99 each and will come in four seasonal themes to choose from including Halloween, Christmas, Valentine's Day and Easter.
Trend Themes
1. Seasonal Snack Kits - Movie-themed snack kits with seasonal variations offer a disruptive innovation opportunity for the snack and entertainment industries.
2. Home Entertainment - Products like the M&M's Movie Night Snack Kits cater to consumers who prefer to stay at home for entertainment, creating opportunities for related industries.
3. Product Bundles - Packaging complementary products together, like M&M's and popcorn, can create new marketing and sales opportunities for companies.
Industry Implications
1. Snack Industry - The packaging and marketing of snack products can be revamped to appeal to consumers looking for movie-themed snacks.
2. Entertainment Industry - Creating products that enhance the at-home entertainment experience, like the M&M's Movie Night Snack Kits, can help drive new sales for the entertainment industry.
3. Retail Industry - Retailers can benefit from the sales of seasonal snack kits as consumers look for new ways to enjoy a movie night at home.
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