Airheads Created a Unique Sandwich Bun Made Entirely of Candy
Laura McQuarrie — July 6, 2021 — Lifestyle
References: chewboom & prnewswire
Airheads isn't one of the brands that would usually participate in National Fried Chicken Day celebrations but this year, the candy brand is getting in on the festivities by creating a first-of-its-kind sandwich bun. Made entirely from candy, the sandwich bun promises to introduce a creation so unique that "the world will finally see what's been missing in chicken."
Airheads created a rainbow-striped sandwich bun using sweet and sour Airheads Xtreme and it's stacked with the usual savory ingredients (coleslaw, spicy mayo, pickles and of course, fried chicken) and although it seems like winning the chicken sandwich wars may be a challenge without a restaurant, Airheads is giving people the chance to experience its creation through Chicago's Frances’ Deli & Brunchery for a limited time.
Airheads created a rainbow-striped sandwich bun using sweet and sour Airheads Xtreme and it's stacked with the usual savory ingredients (coleslaw, spicy mayo, pickles and of course, fried chicken) and although it seems like winning the chicken sandwich wars may be a challenge without a restaurant, Airheads is giving people the chance to experience its creation through Chicago's Frances’ Deli & Brunchery for a limited time.
Trend Themes
1. Candy-based Foods - Opportunities exist to create other food items using candy as a primary ingredient.
2. Unusual Food Combinations - Unique and unexpected food combinations that blend sweet and savory flavors can create exciting culinary experiences.
3. Limited-time Offerings - Limited-time menu items can create a sense of urgency and excitement for customers to try something new.
Industry Implications
1. Fast Food - Fast food chains can collaborate with candy brands to create limited-time menu offerings that appeal to customers' adventurous tastes.
2. Confectionery - Candy companies can explore new ways of incorporating their products into food items, expanding their target market beyond traditional candy consumers.
3. Restaurants - Restaurants can experiment with unique food combinations to create viral dishes that attract attention on social media and generate buzz for their brand.
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