The Herdez Taqueria Street Sauce Range Features Two New Flavors
Michael Hemsworth — July 7, 2021 — Marketing
References: salsas & drugstorenews
The Herdez Taqueria Street Sauce range has been expanded by the brand to feature two new flavors to help consumers incorporate a high-quality flavor into their favorite foods. The sauces follow on the continued success of the brand's street food-inspired sauce range, and include the new Avocado Cilantro and Cilantro Lime flavors. The sauces will come in nine-ounce plastic squeeze bottle packaging that will retail anywhere from $3.59 to $3.99.
The additions to the Herdez Taqueria Street Sauce range were explained further by Brand Manger Giselle Olson who said, "Following the successful introduction of the Herdez Taqueria Street Sauce product line in 2018, we’ve been hard at work perfecting the next additions. We’re playing into crave-worthy ingredients that are reminiscent of an authentic taqueria experience and have bottled it up in our latest sauces. They taste incredible on tacos and so much more!”
The additions to the Herdez Taqueria Street Sauce range were explained further by Brand Manger Giselle Olson who said, "Following the successful introduction of the Herdez Taqueria Street Sauce product line in 2018, we’ve been hard at work perfecting the next additions. We’re playing into crave-worthy ingredients that are reminiscent of an authentic taqueria experience and have bottled it up in our latest sauces. They taste incredible on tacos and so much more!”
Trend Themes
1. Authentic Sauce Flavors - Opportunity for manufacturers to create sauce products inspired by authentic street foods and flavors.
2. Convenient Squeeze Bottle Packaging - Opportunity to innovate with new packaging designs for sauce products such as sustainable or resealable packaging.
3. Celebrity Chef Endorsements - Opportunity for celebrity chefs to promote a signature line of sauce products to their followers.
Industry Implications
1. Food and Beverage - Manufacturers can release new lines of sauces inspired by authentic street foods and flavors.
2. Packaging - Opportunities to create innovative packaging designs for sauce products such as sustainable or resealable packaging.
3. Entertainment - Opportunities for celebrity chefs to promote a signature line of sauce products to their followers and utilize social media platforms for further engagement.
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