The 'Girls Who Grind Coffee' Blend is Made in Brazil
Michael Hemsworth — July 23, 2021 — Marketing
References: minorfigures & trndmonitor
The 'Girls Who Grind Coffee' blend is a premium java blend created by the all-female specialty coffee roaster Mió in Brazil to offer consumers a high-quality product that's focused on traceability and diversity in the industry. The coffee is crafted using beans from Monte Santo De Minas in Brazil and features a 100% traceability guarantee to ensure enhanced peace of mind for consumers. The coffee is also focused on enhanced sustainability to help support the planet as well as the farmers who cultivate it.
The 'Girls Who Grind Coffee' blend is available for purchase from Minor Figures and puts its female-run background front and center to help enhance the sense of gender diversity in the coffee industry.
The 'Girls Who Grind Coffee' blend is available for purchase from Minor Figures and puts its female-run background front and center to help enhance the sense of gender diversity in the coffee industry.
Trend Themes
1. Female Specialty Coffee Roasters - There is disruption opportunity in increasing the visibility and representation of female-run coffee roasters.
2. Traceability in Coffee Production - There is opportunity in offering consumers enhanced traceability guarantees for coffee blends, especially ethically-sourced ones.
3. Sustainable Coffee Farming - There is opportunity in promoting coffee blends that not only offer high quality, but also help support the planet and farmers who cultivate it.
Industry Implications
1. Specialty Coffee Industry - Increased visibility and representation of female-run coffee roasters, offering enhanced traceability guarantees, and promoting sustainable farming practices could disrupt the specialty coffee industry.
2. Ethical Consumerism Industry - Coffee blends with 100% traceability guarantees and a focus on sustainability could disrupt the ethical consumerism industry by appealing to consumers who prioritize these values.
3. Female Entrepreneurship Industry - Empowering and promoting female-run coffee roasting businesses could disrupt the female entrepreneurship industry by creating new opportunities and increasing female representation in the field.
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