The Corona Hard Seltzer Limonada Comes in Four Flavors
Michael Hemsworth — July 30, 2021 — Marketing
The Corona Hard Seltzer Limonada cocktail is launching from Constellation Brands under the Corona beer brand to offer consumers with a traditional refreshment to enjoy when the temperature rises. The canned cocktail is inspired by the classic Mexican Limonada recipe that is created using lemon and lime juices to create a citrusy refreshment. The product comes in four flavor options including Strawberry, Watermelon, Classic Lemon Lime and Grapefruit, which are all 100-calories each, feature an ABV of 4.5% and contain three-grams of carbs and sugar per can.
Corona Vice President of Brand Marketing commented on the new Corona Hard Seltzer Limonada saying, "As a uniquely and unapologetically Mexican hard seltzer, Corona Limonada is an authentic celebration of La Vida Más Fina."
Corona Vice President of Brand Marketing commented on the new Corona Hard Seltzer Limonada saying, "As a uniquely and unapologetically Mexican hard seltzer, Corona Limonada is an authentic celebration of La Vida Más Fina."
Trend Themes
1. Canned Citrusy Cocktails - The launch of the Corona Hard Seltzer Limonada cocktail in four different citrusy flavors creates an opportunity for other alcoholic beverage companies to introduce similarly refreshing canned cocktails.
2. Low-calorie Alcoholic Beverages - The 100-calorie count of the Corona Hard Seltzer Limonada cocktail suggests a trend towards lower calorie alcoholic drinks, offering disruptive innovation opportunities for health-conscious alcoholic beverage companies.
3. Mexican-inspired Alcoholic Beverages - The Corona Hard Seltzer Limonada's Mexican Limonada recipe inspiration highlights a potential trend in the alcoholic beverage market for Mexican-inspired drinks, offering innovation opportunities for companies to develop their own unique takes on classic Mexican beverages.
Industry Implications
1. Alcoholic Beverages - The launch of a new canned cocktail from Constellation Brands under the Corona beer brand creates innovation opportunities for other alcoholic beverage companies to take advantage of the growing trend of canned cocktails and introduce their own unique products.
2. Canned Beverage Packaging - The success of the Corona Hard Seltzer Limonada cocktail's unique canned packaging suggests disruptive innovation opportunities for other companies to introduce similarly inventive and eye-catching canned packaging designs.
3. Mexican Beverage Industry - The Corona Hard Seltzer Limonada's unique Mexican Limonada recipe inspiration creates an opportunity for other Mexican beverage companies to highlight their own traditional drink recipes or come up with unique new offerings to stand out in the market.
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