This New Cadbury Dairy Milk Chocolate Gifting Bar is Uplifting
Michael Hemsworth — July 14, 2021 — Marketing
References: cadbury & talkingretail
This new Cadbury Dairy Milk chocolate gifting bar is being launched by the brand as a product for consumers looking to provide a treat to a friend or family member who they might not have been able to see in person for a while. The bars are each emblazoned with a complimentary message such as "You're All Kinds of Amazing" and "Perfect Just the Way You Are" to make them a great token of appreciation for loved ones. The treat will be priced at £4.23 and will be available until the end of September.
Brand Manager for Cadbury Gifting Nancy Moore spoke on the new Cadbury Dairy Milk chocolate gifting bar further saying, "The last year and a half has a taken a huge toll on the nation’s self-confidence but, we know a simple compliment can go a long way to lift someone’s mood. These bars have been created to encourage thoughtful gestures to those you value most, and we hope these new bars will inspire friends and families to share words of kindness with one another, and what better way to do this than with a bar of the nation’s favourite chocolate bar.”
Brand Manager for Cadbury Gifting Nancy Moore spoke on the new Cadbury Dairy Milk chocolate gifting bar further saying, "The last year and a half has a taken a huge toll on the nation’s self-confidence but, we know a simple compliment can go a long way to lift someone’s mood. These bars have been created to encourage thoughtful gestures to those you value most, and we hope these new bars will inspire friends and families to share words of kindness with one another, and what better way to do this than with a bar of the nation’s favourite chocolate bar.”
Trend Themes
1. Complimentary Message Marketing - Brands can explore creating products with complimentary messages as a marketing strategy to uplift customers and increase sales.
2. Personalized Gifting - There is a growing demand for personalized and thoughtful gifts that show appreciation, creating an opportunity for brands to offer customized gifting options.
3. Emotional Well-being Products - Creating products that promote emotional well-being can be a disruptive innovation opportunity for brands looking to tap into the growing consumer interest in mental health and self-care.
Industry Implications
1. Confectionery - Confectionery brands can explore incorporating personalized messages on their products to engage customers and increase sales.
2. Gifts and Souvenirs - The gifts and souvenirs industry can capitalize on the growing trend of personalized gifting by offering customized products to customers.
3. Wellness - The wellness industry can explore creating products that focus on emotional well-being, tapping into the growing consumer interest in mental health and self-care.
5.2
Score
Popularity
Activity
Freshness
