The Cottage Delight The Great British Pantry Range is Expansive
Michael Hemsworth — July 10, 2021 — Marketing
References: cottagedelight & conveniencestore
The Cottage Delight The Great British Pantry range is a robust new lineup of sauces, pickles, chutneys, curds and jams that are focused on providing consumers with a more authentic product to enjoy. The products were trialed by independent retailers to gain understanding of consumer perspectives and were praised as a refreshing new option to try out. The products range from offering sweet to savory flavor experiences and are priced between £2.49 to £3.25 each.
Sales Director Shane Starkey explained the inspiration behind the Cottage Delight The Great British Pantry range saying, "The Great British Pantry taps into key, current food trends. More and more of us are fed up with big business marketing mass produced products with no soul. Consumers are actively seeking more authentic products and experiences. And ninety percent of shoppers said they would be willing to pay more for British-made goods."
Sales Director Shane Starkey explained the inspiration behind the Cottage Delight The Great British Pantry range saying, "The Great British Pantry taps into key, current food trends. More and more of us are fed up with big business marketing mass produced products with no soul. Consumers are actively seeking more authentic products and experiences. And ninety percent of shoppers said they would be willing to pay more for British-made goods."
Trend Themes
1. Authenticity in Consumer Goods - The trend towards consumers seeking more authentic products and experiences creates an opportunity for businesses to differentiate themselves by offering genuine, locally-made options.
2. Sweet and Savory Flavor Offerings - The demand for a diverse range of sweet and savory condiments creates an opportunity for food and beverage companies to innovate and expand their product offerings.
3. Independent Retailer Trials - The trend towards smaller, independent retailers partnering with manufacturers to trial new products presents an opportunity for small businesses to gain valuable feedback and test their products in the market.
Industry Implications
1. Food and Beverage Manufacturing - The trend towards consumers seeking authentic, locally-made products creates an opportunity for food and beverage companies to innovate and differentiate themselves in the market.
2. Retail - The trend towards smaller, independent retailers partnering with manufacturers to trial new products presents an opportunity for retailers to offer unique and authentic products that appeal to consumers.
3. Market Research - The trend towards independent retailer trials presents an opportunity for market research companies to help businesses gain feedback and insights from consumers before launching new products.
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