Made with Local's Products Emphasize Natural and Handmade Origins
Laura McQuarrie — December 10, 2015 — Lifestyle
References: madewithlocal & thedieline
Beyond just simply celebrating its healthy products, Made with Local makes a point to celebrate the Atlantic Canadian farmers who provide the ingredients that are lovingly packed into each snack bar. When it came to creating packaging that communicated these values, the brand turned to painting pictures of each ingredients origins with words. Made with Local's intent comes across beautifully with phrases used on packaging like: "scoop tart cranberries out of little Lunenburg fields" and "picture chubby round bees gathering honey from Annapolis Valley clover int he June sunshine."
As business based out of Dartmouth, Nova Scotia, the packaging does a great job at capturing the essence of the homespun products by spotlighting nutritious natural and local ingredients.
When creating these designs, the Impact Make One agency describes that: "our goal was to create a wrapper just as handmade and wholesome as the tasty treat inside." With charming illustrations drawn by hand, this was easily achieved.
As business based out of Dartmouth, Nova Scotia, the packaging does a great job at capturing the essence of the homespun products by spotlighting nutritious natural and local ingredients.
When creating these designs, the Impact Make One agency describes that: "our goal was to create a wrapper just as handmade and wholesome as the tasty treat inside." With charming illustrations drawn by hand, this was easily achieved.
Trend Themes
1. Celebrating Local Ingredients - Highlighting the origins of ingredients in packaging helps consumers connect with the product and supports the local farming industry.
2. Handmade Packaging Design - Creating packaging that is as handmade and wholesome as the product inside adds value and authenticity to the brand.
3. Emphasizing Natural and Local Ingredients - Consumers are increasingly seeking out snacks made with natural and locally sourced ingredients, presenting an opportunity for the food industry to meet this demand.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from highlighting the use of local ingredients and creating packaging that showcases their natural origins.
2. Graphic Design - The graphic design industry can explore opportunities to create handmade and authentic packaging designs that resonate with consumers seeking genuine and down-to-earth products.
3. Farming and Agriculture - The farming and agriculture industry can benefit from partnerships with food brands that prioritize local sourcing, as it promotes the value of locally grown ingredients.
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