Performance wear becomes less conspicuous with a streetwear aesthetic
Implications - No longer reserved for working out, athletic wear has become an everyday wardrobe staple thanks to the rising prevalence of fitness culture. However, despite the acceptability of athletic wear outside of the gym, the fashion industry has begun to merge the functionality of performance gear with an urban, street-focused aesthetic. This hybridized clothing not only signals a form of versatility; it also references a return to urban sensibility, even when it comes to sportswear.
Workshop Question - How can your brand enhance its product or service by catering to urban sensibilities?
Trend Themes
1. Athleisure Fashion - Fashion industry merges functionality of athletic wear with urban style.
2. Cycling Apparel Trend - Clothing companies develop apparel lines for female cyclists.
3. Performance Outerwear Fashion - Utilitarian apparel merged with style in collections designed for activity.
Industry Implications
1. Fashion Retail Industry - Athleisure trend and casual rapper collections offer opportunities to produce lines that blend sporty aesthetic with fashion.
2. Outdoor Recreational Gear Market - Performance outerwear with insulation and functionality provide comfortable options for winter outdoor activity.
3. Bicycle Accessories Industry - Cycling apparel created for females gives new opportunities for protective bike-riding clothing.
4 Featured, 36 Examples:
269,653 Total Clicks
Date Range:
May 15 — Nov 15
Trending:
Hot
Consumer Insight Topics:
