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Virtual Promotion

Brands use virtual reality as an educational marketing tool

Implications - Brands are beginning to use virtual reality technology as an educational marketing tool when introducing new products to consumers. This focus on education helps consumers understand the product's best uses, while creating product awareness in way that is genuinely interesting to consumers. The progression toward the use of virtual reality as an educational and promotional tool speaks to the interest in hands-on experience with a product before purchase as well as the naturalistic relationship between consumers and cutting-edge technologies.
Workshop Question - Where can you create hands-on accessibility to your offerings to engage otherwise passive consumers?
Trend Themes
1. Virtual Reality in Retail - The use of virtual reality in retail for providing immersive shopping experiences.
2. Cinematic Virtual Reality Ads - The use of virtual reality for creating cinematic ads and promoting products or services.
3. Social Virtual Reality - The use of virtual reality for socializing and connecting people in an immersive way.
Industry Implications
1. Retail - The retail industry can use virtual reality technologies for creating immersive shopping experiences and enhancing customer engagement.
2. Advertising - Virtual reality can be used in advertising for creating cinematic ads and promoting products or services in an innovative way.
3. Social Media - Social media platforms can use virtual reality to provide their users with immersive and interactive social experiences.
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 57 Examples:
381,002 Total Clicks
Date Range:
May 15 — Mar 16
Trending:
Warm

Featured Examples

VR Real Estate Tours
VR Real Estate Tours
Harrods Estates Provided Comprehensive Tours of London Apartments
Harrods Estates, a subsidiary of the luxury department store brand, recently teamed up with property development company Manhattan Loft Gardens to create a virtual reality pop-up shop in London. The... MORE
Couture VR Experiences
Couture VR Experiences
Dior Eyes is a Branded Virtual Reality Headset for Interacting with Clients
Dior Eyes is an innovative new retail concept pioneered by the iconic French fashion house that will serve as an immersive way to interact with clients. To be available for public use in Dior stores... MORE
VR Runway Experiences
VR Runway Experiences
Tommy Hilfiger's Virtual Reality Retail Store Provides a Runway Experience
Tommy Hilfiger’s 5th Avenue location is now offering a virtual reality retail experience that invites customers to be transported to the runway show that first debuted the clothing lines. The... MORE
Social VR Teleportation
Social VR Teleportation
Facebook & Oculus Technology Will Provide a Teleportation Station by 2025
After the company’s acquisition of Oculus Rift, Facebook has announced that it will be providing a social VR experience comparable to futuristic teleportation. Set to be a reality by 2025, the... MORE
Immersive Hockey VR Campaigns
Immersive Hockey VR Campaigns
Reebok Hosted a VR Pop-Up at the 2016 NHL All-Star Weekend
Hosted in Nashville, Tennessee, the 2016 NHL All-Star Weekend included an immersive VR pop-up from sports equipment and apparel brand Reebok. The virtual reality experience was created by UK-based... MORE
Immersive Insurance Videos
Immersive Insurance Videos
Liberty Mutual's 360-Degree Clip Simulates a Car Breakdown in the Woods
In order to help people put themselves in the shoes of someone experiencing an unfortunate situation, Liberty Mutual created a 360-degree insurance video powered by virtual reality. The video is... MORE
Cinematic Virtual Reality Ads
Cinematic Virtual Reality Ads
MINI Used Virtual Reality Short Films in Its New Campaign
For its newest ad campaign, MINI has chosen to release a series of cinematic virtual reality short films. MINI is the first car maker to embrace this new technology, diverging from traditional car... MORE

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