iOrganic Quick Fruits Embraces a Vibrant and Friendly Brand Identity
Meghan Young — May 25, 2016 — Lifestyle
References: behance.net & packageinspiration
When it comes to healthy snack options, products like iOrganic Quick Fruits are becoming more and more frequently available. Modern individuals are concerned with ideas of well-being and better lifestyles, so it's only natural (pun not intended) that the choices would begin to abound. But how to choose among all of them!
Bright, friendly and playful, iOrganic Quick Fruits stands out from the crowd. The illustrations of fruits on the packaging identifies it as a healthy snack while the window in the front confirms it. Designed by Our Little Studio, the iOrganic Quick Fruits are available in three different flavors, all of which are signalled by a different vibrant hue (red, green or blue). The use of a brown bag denotes its handpicked quality and the fact its full of nutritional value.
Bright, friendly and playful, iOrganic Quick Fruits stands out from the crowd. The illustrations of fruits on the packaging identifies it as a healthy snack while the window in the front confirms it. Designed by Our Little Studio, the iOrganic Quick Fruits are available in three different flavors, all of which are signalled by a different vibrant hue (red, green or blue). The use of a brown bag denotes its handpicked quality and the fact its full of nutritional value.
Trend Themes
1. Playful Packaging Design - Opportunity for companies to embrace bright, friendly and playful packaging designs that stand out from other products in the market and appeal to modern consumers' desire for better, healthier lifestyles.
2. Healthy Snack Options - Increased availability of healthy snack options due to growing concerns about wellness and healthy lifestyles, creating opportunities for health food companies to introduce new and innovative products to the market.
3. Fruit-based Snacks - Trend towards fruit-based snack options as people become increasingly conscious of the health benefits of consuming fruits, leading to opportunities for companies to offer convenient, nutritious and tasty fruit-based snacks.
Industry Implications
1. Packaging Design Industry - Opportunity for packaging design companies to assist health food companies in creating playful and eye-catching packaging designs that help their products stand out in a crowded market.
2. Health Food Industry - Opportunity for health food companies to create innovative and tasty fruit-based snack options that cater to the growing health-conscious consumer market.
3. Wellness Industry - Opportunity for wellness companies to develop comprehensive programs and resources that help consumers adopt healthy lifestyles that include nutritious snacking, which can include fruit-based snacks like iOrganic Quick Fruits.
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