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Textquisition

Consumers embrace the convenience of SMS-based ordering

Implications - Often faced with an abundance of ordering applications, consumers are turning to SMS-based ordering services that eliminate the need to download or register on a separate app, therefore removing a considerable barrier to purchase. By speaking the preferred language of consumers via their primary method of communication, brands are likely to expand their reach. This progression speaks to the modern consumer interest in convenience and lack of commitment, especially on the part of millennials.
Workshop Question - How can your brand embrace new outlets for communication, such as SMS-based tools?
Trend Themes
1. Sms-based Ordering - Consumers are embracing SMS-based ordering services that eliminate the need to download or register on a separate app.
2. Emojis in Ordering - Consumers now have the option to order food and receive hotel services through emojis.
3. Speedy and Convenient Deliveries - Consumers enjoy two-hour flower delivery and 24/7 availability for ordering and package deliveries.
Industry Implications
1. Food Ordering and Delivery - Companies can incorporate SMS-based ordering and emoji-based ordering to streamline the ordering and delivery process for modern consumers.
2. Hospitality - Hotels can offer personalized experiences through creative services, such as Aloft Hotel's Text it Get it.
3. Retail - Companies can adopt speedy and convenient delivery methods, such as Tonic Bloom's two-hour flower delivery, to meet the demands of modern consumers.
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
205,540 Total Clicks
Date Range:
Feb 15 — Dec 15
Trending:
Average

Featured Examples

Emoji Hotel Services
Emoji Hotel Services
'Text It Get It' by Aloft Hotels Lets You Text the Front Desk
Aloft hotels recently released an innovative service called ‘Text it Get it.’ The simple concept allows guests to text the hotel a request, rather than call the front desk. Guests are to... MORE
Emoji Food Delivery Services
Emoji Food Delivery Services
Fooji Helps the Restaurant Industry Move into the Texting Era
Fooji may very well revolutionize the way people order food from here on out. Bringing the restaurant industry into the 21st century, Fooji will allow people to order using food emojis. The only... MORE
SMS Ordering Services
SMS Ordering Services
'Magic' Ordering Lets You Buy Everything from Food to Flights Via Text
The Magic ordering service is here to make sure you never have to open an app again if you want food, flowers or flights. The service, created by Plus Labs, Inc., is run via SMS and promises to get... MORE
Speedy Bouquet Deliveries
Speedy Bouquet Deliveries
Tonic Blooms is a Toronto Flower Delivery Business in Beta
Tonic Blooms is a new venture delivering fresh flowers in Toronto’s downtown core within two hours. Currently in Beta, Tonic Blooms is a simple text-activated service hoping to reinvent the &#... MORE
Wine-Ordering Text Services
Wine-Ordering Text Services
The Naked Wine Company is Launching a 'Text for Wine' Service
Naked Wine is launching a new Text for Wine service that will allow consumers to simply send a text and receive wine. This unique service will allow users to text a specific brand of wine they... MORE
Emoji-Ordering Pizza Apps
Emoji-Ordering Pizza Apps
Domino's Australia Now Lets Consumers Order Simply Using the Pizza Emoji
Domino’s Australia is further simplifying their ordering process by allowing customers to now request takeout simply using the pizza emoji. The service lets consumers text their order to a... MORE

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