Consumers demand multi-functional school and office supplies
Implications - Adding intrigue to what are often thought to be run-of-the-mill products, brands are releasing stationery products that go above and beyond expectations. Ensuring consumers get more for their money, and adding a level of interactivity, this approach captures the attention of adults and children alike.
Workshop Question - How could your brand incorporate interactivity or dual-functionality to create better value for consumers?
Trend Themes
1. Multi-function Stationery - Brands are releasing stationery products that go above and beyond expectations by adding interactivity and multi-function capabilities.
2. Hybrid Items - Creating new innovative products by combining two unique items into one, providing increased function, convenience, and space saving opportunities.
3. Eco-friendly Stationery - Creating products with eco-friendly materials or features that allow for sustainability and environmental awareness.
Industry Implications
1. Office Supplies - Industries that center around office supplies such as pens, markers, paper products, and desk accessories, can utilize new trends to create innovative and multi-functional products.
2. Children's Toys and Activities - Industries that cater to children and their entertainment can benefit from multi-purpose products that allow for creativity, interactivity, and customization.
3. Gardening Supplies - Industries that provide gardening or outdoor supplies can benefit by creating sustainable and eco-friendly products that integrate both practical and creative use.
5 Featured, 40 Examples:
153,453 Total Clicks
Date Range:
Aug 14 — Nov 15
Trending:
Warm
Consumer Insight Topics:
