Charitable causes eliminate barriers to donation with easy emoji giving
Implications - In allowing consumers to use charity-related emojis, cause organizations can efficiently engage hard to reach demographics by offering an uncomplicated method of engagement that requires little time and effort. Given that barriers to donation may be assumed inaccessible, charitable causes eliminate many excuses in opening up emoji-activated giving and awareness channels. This progression also speaks to the effectiveness of gamification as an engagement tactic and the overall behavioral shift toward unobtrusive methods of communication.
Workshop Question - What are some new ways that your brand can increase communication, as a way to eliminate barriers between you and your consumers?
Trend Themes
1. Gamification of Charitable Donations - Charitable causes are using gamification techniques, such as emojis, to increase engagement with hard to reach demographics, removing barriers to donation and creating new opportunities for awareness and communication.
2. Diversity in Emoji Representation - Companies are campaigning for diversity in emoji representation, creating disruptive innovation opportunities within marketing campaigns and turning consumer pressure into action for more inclusive representation.
3. Text Donations with Emojis - Charity organizations are leveraging emojis for donations, introducing a new, easy-to-remember method of giving and creating opportunities for disruptors to improve mobile fundraising campaigns.
Industry Implications
1. Charitable Organizations - Charitable organizations can harness the power of emojis to engage with younger demographics, increase donations and create a new, easy method of giving.
2. Mobile Messaging Developers - Mobile messaging developers can create new opportunities by utilizing emojis to engage users and encourage text donations, creating a new communication channel for fundraising.
3. Marketing Campaigns - Marketing campaigns can leverage emoji trends to create innovative campaigns and increase brand awareness, capitalizing on the popularity of emojis among younger audiences.
5 Featured, 44 Examples:
107,226 Total Clicks
Date Range:
May 15 — Jul 16
Trending:
Mild
Consumer Insight Topics:
