'Encore' Connects Musicians Directly to Consumers for Event Booking
References: joinencore & techcrunch
Encore is an app and online service that makes it easier for consumers and performers to make beautiful music with one another. It cuts out the traditional middle man of a booking agent, allowing consumers looking for anything from a string quartet for a wedding to a DJ for a party to find the perfect performer quickly.
Though live music often brings to mind a bar, club, or concert hall, musicians play private events frequently. But the private event performance industry has had a major inefficiency in booking in the past. Previously, consumers have had to either get a recommendation from a friend or get lucky with a Google search.
With Encore, consumers have access to a host of live musicians -- running the gamut from pianists and string quartets to pop and jazz bands -- while the musicians get booked more frequently as a result.
Though live music often brings to mind a bar, club, or concert hall, musicians play private events frequently. But the private event performance industry has had a major inefficiency in booking in the past. Previously, consumers have had to either get a recommendation from a friend or get lucky with a Google search.
With Encore, consumers have access to a host of live musicians -- running the gamut from pianists and string quartets to pop and jazz bands -- while the musicians get booked more frequently as a result.
Trend Themes
1. Direct-to-consumer (DTC) Musician-booking - The emergence of DTC musician-booking apps like Encore is an opportunity for disruption in the traditional booking agent industry.
2. Streamlined Private Event Planning - Services like Encore that make it easier to find and book musicians for private events have the potential to streamline the private event planning industry.
3. Democratization of Music Performance - DTC musician-booking apps make it possible for more consumers to book live music for their events, democratizing music performance and adding to the demand for performers.
Industry Implications
1. Music Booking Agent - The rise of DTC musician-booking apps presents a challenge to traditional music booking agents, who will have to find ways to offer greater value and differentiate their services to stay relevant in the industry.
2. Event Planning - The emergence of services like Encore adds a layer of convenience to event planning, providing an opportunity for event planners to offer more comprehensive and streamlined services to clients.
3. Live Music Performance - The democratization of live music performance through DTC musician-booking apps presents a significant opportunity for performers, who can benefit from increased exposure and new sources of demand.
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