'Biogram' Crowdsources Heart Rate Data Through Sociable Photo-Sharing
Cadhla Gray — October 21, 2015 — Tech
There are a plethora of photo-sharing apps out in the world wide web, however, this biometric data-gathering platform is certainly one that is unique. 'Biogram' gets its name and design from the popular Instagram platform, similar in its photo-sharing set-up. However, this app is not just a social media site, but health-centered and research-based -- providing the USC for Body Commuting with a large amount of crowdsourced data about heart rates for various research projects.
When a user signs up, they are asked to fill in their age, weight, height and daily activity, while an associated phone case acts as a portable heart rate monitor. From there, whenever they post a photo of a hike, social activity or sports event, the app automatically shares the person's heart rate as well. By doing so, the app can collect data about irregular heart patterns based on different social situations, activities and stress.
When a user signs up, they are asked to fill in their age, weight, height and daily activity, while an associated phone case acts as a portable heart rate monitor. From there, whenever they post a photo of a hike, social activity or sports event, the app automatically shares the person's heart rate as well. By doing so, the app can collect data about irregular heart patterns based on different social situations, activities and stress.
Trend Themes
1. Biometric Data Gathering - The trend of biometric data gathering is disrupting traditional methods of health monitoring by incorporating it into everyday activities like photo-sharing.
2. Crowdsourced Health Research - The trend of crowdsourcing health data through photo-sharing apps like Biogram provides a wealth of valuable information for research projects.
3. Integrating Health and Social Media - The trend of merging health-focused features with popular social media platforms offers opportunities for innovation in personalized health tracking and community support.
Industry Implications
1. Health Technology - The health technology industry can leverage biometric photo-sharing apps to develop innovative solutions for personalized health monitoring and research.
2. Digital Marketing - The digital marketing industry can explore partnerships with biometric photo-sharing apps to target health-conscious consumers and promote relevant products and services.
3. Fitness and Wellness - The fitness and wellness industry can integrate biometric photo-sharing apps into their offerings to enhance user engagement and provide more accurate monitoring and analysis of health-related activities.
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