Lifecake Lets You Chronicle and Revisit Your Child's Growth Progress
Rahul Kalvapalle — April 28, 2015 — Tech
References: press.lifecake & petapixel
Lifecake is a photo-sharing app that is targeted towards parents of young kids who want to chronicle and re-live memorable moments from their kids' upbringing.
The app allows parents to consolidate photos of their children from various sources into one simple and easy-to-use timeline. By scrolling through a stream of photos, parents can experience their child's growth progress in an enjoyable and simple way.
The London-based app has been so successful that photo giant Canon has acquired it, in a move that speaks to its desire to play a part in people's photographic experiences even if they're not using a Canon camera. Meanwhile, Lifecake is an example of how patterns of use of existing services can be leveraged to create entirely new products.
The app allows parents to consolidate photos of their children from various sources into one simple and easy-to-use timeline. By scrolling through a stream of photos, parents can experience their child's growth progress in an enjoyable and simple way.
The London-based app has been so successful that photo giant Canon has acquired it, in a move that speaks to its desire to play a part in people's photographic experiences even if they're not using a Canon camera. Meanwhile, Lifecake is an example of how patterns of use of existing services can be leveraged to create entirely new products.
Trend Themes
1. Family Photo-sharing Apps - Photo-sharing apps that cater to specific demographics such as parents with young children may become increasingly popular.
2. Consolidation of Photos - Consolidating photos from multiple sources can create a streamlined and seamless experience for users, leading to potential innovation in photo organization technologies.
3. Pivoting Use of Existing Platforms - Leveraging patterns of use from existing services to create new, innovative products is a trend that may become more popular in the tech industry.
Industry Implications
1. Tech Industry - The tech industry can capitalize on the increasing demand for family photo-sharing apps and offer solutions that cater to different demographics.
2. Photography Industry - The acquisition of Lifecake by Canon shows how established photography companies can expand their offerings to include photo-sharing apps and tap into new markets.
3. Consumer Electronics Industry - Established electronics companies can pivot their focus and leverage existing user behavior to create all-new offerings such as photo-sharing apps that cater to specific groups.
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