W Hotels Will Provide a Social Media Wedding Concierge for $3,000
Laura McQuarrie — March 29, 2014 — Business
References: wnewyorkunionsquare & fastcompany
For $3,000, W Hotels in New York now offers couples a social media wedding concierge who will document the special day on social media sites like Facebook, Vine, Twitter and Instagram. Clearly, preserving memories on your wedding day now seems to be much more than just hiring a good photographer.
The couple will get their own hashtag, which makes it easy for friends and loved ones who can’t be in attendance to experience the big day. The pricy service also includes the creation of a wedding blog and after the ceremony, newlyweds will receive a Shutterfly photo album filled with photos and tweets that highlight the best moments of the day.
Since W Hotels announced this new service, a lot of the response online has been quite critical. W Hotels' global social media strategist Alyssa Kiefer came to the defence of the social media wedding concierge service, saying: "We’re sure couples balked at the idea of traditional wedding planners years ago and now you wouldn’t think of planning a wedding without one." Could this be the start of a new wedding tradition?
Photo credit: Luxuo
The couple will get their own hashtag, which makes it easy for friends and loved ones who can’t be in attendance to experience the big day. The pricy service also includes the creation of a wedding blog and after the ceremony, newlyweds will receive a Shutterfly photo album filled with photos and tweets that highlight the best moments of the day.
Since W Hotels announced this new service, a lot of the response online has been quite critical. W Hotels' global social media strategist Alyssa Kiefer came to the defence of the social media wedding concierge service, saying: "We’re sure couples balked at the idea of traditional wedding planners years ago and now you wouldn’t think of planning a wedding without one." Could this be the start of a new wedding tradition?
Photo credit: Luxuo
Trend Themes
1. Social Media Wedding Concierge Services - W Hotels now offers a social media wedding concierge for $3,000 to document and preserve memories on social media sites.
2. Personalized Wedding Hashtags - Couples can expect to receive their own personalized hashtags to allow friends and loved ones to experience the big day.
3. Technological Integration in Wedding Services - The addition of social media concierge services indicates the integration of technology in traditionally offline industries like wedding planning.
Industry Implications
1. Wedding Planning Industry - The wedding planning industry should consider adding technological integration to their solutions, to provide new and innovative experiences for their clients.
2. Social Media Industry - The social media industry should explore opportunity to assist couples in managing social media during events.
3. Hotel/hospitality Industry - The hotel/hospitality industry should seek opportunities to create unique, personalized experiences for guests such as offering social media concierge services.
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