'Flashgap' Allows Users to View Wild Photos 12 Hours After the Fact
Cadhla Gray — September 22, 2015 — Tech
References: flashgap & techcrunch
If you find yourself having nights you can't remember but wish that documented proof could exist for just you and your friends, this time-delayed photo-sharing app will excite you. The app allows users to take pictures and videos during an event, like a party, concert or wedding -- and see them 12 hours later as a highly anticipated surprise. Inspired by the movie 'The Hangover,' this French app is coming to the United States.
Photo albums can be tied to an event and various people can be invited to upload embarrassing and hilarious photos, sharing in the ensuing enjoyment of reliving them the next day. With the slogan, "ready for yesterday?" Flashgap's target audience is 20-somethings who would use it to document various shenanigans. Thanks to its millennial appeal, this platform is easily set to become as ingrained and popular as Snapchat -- the differences being that users can save the memories, if desired.
Photo albums can be tied to an event and various people can be invited to upload embarrassing and hilarious photos, sharing in the ensuing enjoyment of reliving them the next day. With the slogan, "ready for yesterday?" Flashgap's target audience is 20-somethings who would use it to document various shenanigans. Thanks to its millennial appeal, this platform is easily set to become as ingrained and popular as Snapchat -- the differences being that users can save the memories, if desired.
Trend Themes
1. Delayed Photo-sharing - The trend of delayed photo-sharing apps, like Flashgap, is disrupting the traditional photo-sharing experience and creating new opportunities for event-based photo sharing and social engagement.
2. Event-based Social Media - The trend of event-based social media platforms is creating opportunities for targeted engagement and unique user experiences, like sharing photos and videos only with specific event attendees.
3. Nostalgic Social Media - The trend of nostalgia-based social media, like Flashgap's 12-hour delay and focus on reliving memories, is disrupting the instant gratification culture of social media and creating new opportunities to connect with memories.
Industry Implications
1. Photography and Imaging - The photography and imaging industry can innovate by creating new event-based features and collaborations with photo-sharing apps, like Flashgap, to create personalized and memorable photography experiences.
2. Event Planning and Management - The event planning and management industry can integrate event-based photo-sharing apps, like Flashgap, to enhance attendee engagement and create unique and shareable experiences.
3. Social Media - The social media industry can adapt to the trend of nostalgia-based experiences, like Flashgap's focus on reliving past memories, to create new engagement opportunities and appeal to millennial users seeking more depth in their social media experiences.
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