Lush's 'Ickle Baby Bot' is a Specially Crafted Bath Bomb for Babies
Laura McQuarrie — December 7, 2017 — Fashion
Alongside the wide range of bath bomb products it makes for adults and kids, Lush Cosmetics has also created the 'Ickle Baby Bot' for babies.
The vegan, robot-shaped bath bomb is powered by natural ingredients, including the soothing oils of lavender, sandalwood and blue chamomile—Lush touts this essential oil trio as "nature’s cure for restless babes."
Unlike many bath bombs that are made with sodium laureth sulfate, which creates bubbly suds in the bathtub, the Ickle Baby Bot's primary purpose is to aromatically soothe young ones and embraces a sulfate-free formula. Although the ultra-gentle, cruelty-free bath bomb is branded for use by babies, Lush also notes that adults will love using the soothing bath bomb too when they are having some trouble getting to sleep.
The vegan, robot-shaped bath bomb is powered by natural ingredients, including the soothing oils of lavender, sandalwood and blue chamomile—Lush touts this essential oil trio as "nature’s cure for restless babes."
Unlike many bath bombs that are made with sodium laureth sulfate, which creates bubbly suds in the bathtub, the Ickle Baby Bot's primary purpose is to aromatically soothe young ones and embraces a sulfate-free formula. Although the ultra-gentle, cruelty-free bath bomb is branded for use by babies, Lush also notes that adults will love using the soothing bath bomb too when they are having some trouble getting to sleep.
Trend Themes
1. Natural Baby Products - Creating bath products for babies that are made with natural ingredients and essential oils presents an opportunity to tap into the growing demand for eco-friendly baby products.
2. Sulfate-free Formulas - Developing bath products, like bath bombs, that do not contain sulfates but still offer soothing and aromatic properties can cater to consumers seeking gentler and safer options for themselves and their children.
3. Cross-generational Products - Designing bath products that can be used by both babies and adults taps into the trend of multi-purpose products that provide convenience and versatility for consumers of all ages.
Industry Implications
1. Baby Care - The baby care industry can benefit from creating specialized bath products for babies that are safe, gentle, and made with natural ingredients.
2. Beauty and Personal Care - The beauty and personal care industry can explore the market for sulfate-free bath products that offer aromatherapy benefits catering to consumers seeking gentle and soothing bathing experiences.
3. Eco-friendly Products - The eco-friendly products industry has an opportunity to create bath products with sustainable, natural ingredients that appeal to environmentally-conscious consumers of all ages.
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