This Wedding App Lets Brides Virtually Try on Gowns with Augmented Reality
Laura McQuarrie — September 3, 2014 — Tech
References: itunes.apple & wedreality
The Wedding Dress Studio app from Wedding Reality is a wedding app that makes use of augmented reality technology in order to help brides-to-be locate and try on their perfect dress. Since there are so many designs and different shapes to try on, the amount of choices can be overwhelming. With this iPad app, a woman is able to easily get a better understanding of what silhouettes are best for her body type, before trying on anything in real life.
To make the most of the app, Wedding Dress Studio requires that users upload a full body photo and make adjustments to hip and shoulder points for the most accuracy. Within the app there are over 300 unique dress designs, where components like the necklines, hems, fabric and detailing can be customized.
To make the most of the app, Wedding Dress Studio requires that users upload a full body photo and make adjustments to hip and shoulder points for the most accuracy. Within the app there are over 300 unique dress designs, where components like the necklines, hems, fabric and detailing can be customized.
Trend Themes
1. Virtual Try-on Technology - The rise of virtual try-on technology is disrupting the wedding industry, allowing brides-to-be to more easily find and try on their perfect dress through augmented reality apps like Wedding Dress Studio.
2. Augmented Reality in Retail - The use of augmented reality in retail is a growing trend, with apps like Wedding Dress Studio allowing customers to virtually try on clothing before purchasing.
3. Body Scanning Technology - Advances in body scanning technology are a driving force behind the creation of virtual bridal apps, like Wedding Dress Studio, which requires users to upload a full body photo for accurate dress recommendations.
Industry Implications
1. Wedding Industry - Virtual bridal apps, such as Wedding Dress Studio, are revolutionizing the wedding industry, giving brides-to-be a new and more convenient way to shop for their wedding dress.
2. Retail Industry - The use of virtual try-on technology in apps like Wedding Dress Studio is disrupting the retail industry and providing customers with a more personalized and convenient shopping experience.
3. Technology Industry - The development of virtual try-on technology and body scanning technology is creating new opportunities for innovation and growth within the technology industry.
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