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Caffeinated Status

Focusing strictly on lifestyle, consumers begin to overthink consumption

Implications - As popular coffee brands continue to enhance and support coffee culture, consumers are transitioning from drinkers to connoisseurs who require more information about a product than ever before. Beyond just notions of fair trade and sustainability, the act of consumption is now associated with social status and how the consumer mindset is monitoring everything from calories to character before purchasing even the most minute products.
Trend Themes
1. Coffee Connoisseurs - Consumers transitioning from drinkers to connoisseurs who require more information about a product than ever before.
2. Caffeine Infographics - Informative illustrations that educate coffee drinkers on everything from ingredient ratios and profit margins to caffeine intake and chemical composition.
3. Caffeine Culture - Creating a culture around coffee consumption as a means of self-expression and social status.
Industry Implications
1. Coffee Industry - Opportunities for coffee companies to cater to the growing population of coffee connoisseurs through expanding product information, experimenting with ingredient ratios, and upping the quality of coffee production.
2. Marketing Industry - Utilizing caffeine culture as a means of marketing products and creating a distinct brand aesthetic.
3. Fitness Industry - Highlighting the need for exercise and a healthy lifestyle to balance the calorie and caffeine intake associated with coffee consumption.
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 54 Examples:
795,007 Total Clicks
Date Range:
Feb 13 — Jan 14
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Identifying Espresso Charts
Identifying Espresso Charts
This 'Exceptional Expressions of Espresso' Guide Displays Coffee Types
Anyone who enjoys their morning coffee fix knows that espresso is something you often drink when you need that extra kick of caffeine, but if you’re unaware of all the different types of... MORE
Espresso Measurement Charts
Espresso Measurement Charts
This Coffee Recipe Guide Visualizes Ingredient Ratios
Created by the Orbit visual graphic design studio, the Espresso Field Guide demonstrates the many different coffee recipe variations. Who knew caffeine could be consumed in so many ways? From... MORE
Caffeine Personality Charts
Caffeine Personality Charts
The Doghouse Diaries Blog Created an Infographic About Coffee Users
The Doghouse Diaries blog has created an infographic that attempts to categorize the personalities behind different types of coffee orders. For example, if you’re a latte drinker, you may be... MORE
Profit-Based Coffee Charts
Profit-Based Coffee Charts
This Chart Lays Out the Profit Plan for Global Coffee Business
The coffee business is a phenomenally profitable industry considering that only in the United States, 60% of the population needs coffee in the morning, while about 100 million drink coffee every day.... MORE
Caffeine Consumption Infographics
Caffeine Consumption Infographics
The Caffeine Infographic Reveals Your Daily Caffeine Consumption
To discover just how much caffeine is in your morning cup, this caffeine infographic shares just how much you’re intaking before lunch. For most people, it seems like the only way to stay... MORE
Caffeine Calorie-Counting Infographics
Caffeine Calorie-Counting Infographics
This Caffeine Infographic Weighs in on Java Drink Calories
If you’ve ever wondered how many calories your coffee drink holds, this convenient caffeine calorie infographic by Jaz Burrows and David McCandless gives readers the low-down on how many... MORE
play_circle_filledIngredient-Revealing Coffee Infographics
Ingredient-Revealing Coffee Infographics
This Infographic Explains What Creates That Coffee Taste
While most people need a large cup of hot java right in the morning to get them started on their day, many don’t know what ingredients are lurking behind that signature coffee taste. This... MORE

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