Dress-up is adopted into ready-to-wear fashion as an expression of immaturity
Implications - Taking a carefree approach to both fashion and life, consumers are opting for clothing styles that are dually acceptable as everyday garb and costume. Blurring the lines between fantasy and reality even further, the clothing styles promote a more child-like aesthetic that both accepts and negates the concept of adult life.
Trend Themes
1. Everyday Costume - Consumers are opting for clothing styles that are dually acceptable as everyday garb and costume, promoting a more child-like aesthetic.
2. Postmodern Fashion - Postmodern style has infiltrated the fashion industry, blending past and present styles to create a series of futuristic looks that hint at a coming age of quirky, almost apocalypse-inspired fashion.
3. Mixing Cute and Scary - Outfits designed to mix cute and scary elements, appealing to those who don't fear the sight of blood and replacing traditional Halloween outfits.
Industry Implications
1. Fashion - Designers in the fashion industry can experiment with everyday costume trends, postmodern fashion aesthetics, and mixing cute and scary elements for unique designs.
2. Entertainment - Entertainment professionals can incorporate costume-like apparel into media such as movies, television shows, and music videos to create an immersive experience for viewers.
3. Sports and Fitness - Sports and fitness industries can offer unique apparel merchandise such as Disney princess running outfits for a geeky workout, appealing to both fans of sports and entertainment.
6 Featured, 51 Examples:
923,659 Total Clicks
Date Range:
Jun 13 — Jan 14
Trending:
Warm
Consumer Insight Topics:
