This Infographic Explores the Best Brand ROI Through Social Media
Andrew Sztein — April 24, 2013 — Social Good
References: socialmediatoday & bitrebels
In this world of extensive social media branding and marketing, it can be hard for companies to see a significant return on investment (ROI) with so much information going back and forth over social media.
At least that's what traditional marketers who swear by older channels of marketing will tell you. The truth is, social media branding has never been more essential to the profitability and long term survival of a company. This infographic put together by Cadbury brand Wispa shares some of the biggest social media branding success stories, including one from Wispa itself. The infographic explores the success of eclectic ideas and companies such as an online coffee distributor that took orders through Twitter, or how Toblerone harnessed social media to make the Toblerone synonymous with gratitude in the Philippines.
At least that's what traditional marketers who swear by older channels of marketing will tell you. The truth is, social media branding has never been more essential to the profitability and long term survival of a company. This infographic put together by Cadbury brand Wispa shares some of the biggest social media branding success stories, including one from Wispa itself. The infographic explores the success of eclectic ideas and companies such as an online coffee distributor that took orders through Twitter, or how Toblerone harnessed social media to make the Toblerone synonymous with gratitude in the Philippines.
Trend Themes
1. Social Media Branding - Disruptive innovation opportunity: Creating innovative and engaging social media branding strategies to achieve higher return on investment (ROI).
2. Online Order-through-social-media - Disruptive innovation opportunity: Developing systems that allow customers to place orders directly through social media platforms, increasing convenience and customer engagement.
3. Social Media Storytelling - Disruptive innovation opportunity: Using social media platforms to tell authentic and compelling brand stories that resonate with consumers, building stronger brand loyalty.
Industry Implications
1. Marketing and Advertising - Disruptive innovation opportunity: Integrating social media strategies into traditional marketing and advertising campaigns to maximize reach and ROI.
2. E-commerce - Disruptive innovation opportunity: Leveraging social media platforms as sales channels, enabling customers to make direct purchases within the social media environment.
3. Food and Beverage - Disruptive innovation opportunity: Utilizing social media branding to create unique and memorable experiences around food and beverage products, enhancing customer engagement and loyalty.
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