Find Out About Favorite Brews and Habits with This Infographic
Michael Hemsworth — December 31, 2012 — Lifestyle
Coffee is the drink of choice for most early risers, but these caffeine obsession statistics will help shine a little light on the dark brew. The majority of drinkers are getting their fix from coffee, while 18.8% of others are drinking tea for a boost. The top choice for coffee drinkers is the infamous cappuccino, which 43.8% of respondents said was their number one favorite.
Around 50% of participants said they'll only make coffee from gourmet grounds when they're brewing at home, while almost half of all drinkers get the majority of their caffeine fix from a coffee shop instead of making their own. The most surprising stat comes in at 43.8% of respondents, which is the percentage of those who believe they'd be a complete wreck if they went without coffee for a single week.
Around 50% of participants said they'll only make coffee from gourmet grounds when they're brewing at home, while almost half of all drinkers get the majority of their caffeine fix from a coffee shop instead of making their own. The most surprising stat comes in at 43.8% of respondents, which is the percentage of those who believe they'd be a complete wreck if they went without coffee for a single week.
Trend Themes
1. Caffeine Obsession - Disruptive innovation opportunity: Develop new and innovative caffeine products to cater to the growing demand.
2. Gourmet Coffee Grounds - Disruptive innovation opportunity: Create high-quality and specialty gourmet coffee grounds for at-home brewing.
3. Coffee Shop Culture - Disruptive innovation opportunity: Reinvent the traditional coffee shop experience to offer unique and immersive environments.
Industry Implications
1. Beverage - Disruptive innovation opportunity: Introduce alternative beverages that provide sustained energy and focus without relying on caffeine.
2. Coffee - Disruptive innovation opportunity: Develop coffee brewing machines or devices that revolutionize the way people make their own coffee at home.
3. Hospitality - Disruptive innovation opportunity: Create tech-enabled coffee shops or co-working spaces that provide integrated services to enhance the overall experience.
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