Instead of limiting alcohol consumption, drinkers opt for modern cures
Implications - In a culture that's constantly on the hunt for cures, consumers are opting for ways to avoid hangovers as opposed to restricting consumption. So-called 'cures' alleviate the effects of drinking, yet require additional time and resources, which reinforces that consumers are willing to double expenditure for a good time.
Trend Themes
1. Alternative Hangover Relief - Consumers are seeking alternative ways to avoid or relieve hangovers.
2. Alcohol Health Awareness - Increasing awareness of the negative health effects of alcohol consumption is leading to a demand for health-focused alcohol options.
3. Humorous Hangover Culture - There is an ongoing trend of humorizing hangovers and hangover culture.
Industry Implications
1. Food and Beverage - Innovations in food and beverage include the introduction of health-focused alcohol and non-alcoholic beverages, as well as hangover-preventing or relieving supplements and meals.
2. Health and Wellness - The health and wellness industry includes hangover clinics, supplements, and beverages designed to alleviate hangovers and promote overall health.
3. Marketing and Advertising - Advertising agencies and marketers can capitalize on the humorous hangover culture trend by promoting products or services that appeal to customers suffering from hangovers.
