Consumers copy the stylings of their favorite characters to pay homage
Implications - Taking pop culture fascination a step further, consumers are copying the look of characters as a means to show pride and prowess in the pop culture sphere. Satirical in a sense, the stylings blur the lines between fantasy and reality, and identify how viewers are literally becoming consumed by fandom.
Trend Themes
1. Pop Culture Emulation - Consumers copy the look of characters to show pride and prowess in the pop culture sphere.
2. Androgynous Cosplay - Creating replications of male and female comic characters helps expand the utilization of cosplay culture.
3. Versatile Costumes - Flexibility and adaptability in costume design offer variation in traditional styles for different occasions and moods.
Industry Implications
1. Entertainment - Creative inspiration on fashion and style can be found from both fictional characters and real-life celebrities.
2. Marketing and Advertising - Creating a lookalike or parody characters can be an effective marketing strategy to grab consumers' attention.
3. Environmental Sustainability - Creating costumes from recycled materials can promote a more sustainable and eco-friendly approach to fashion design.
5 Featured, 39 Examples:
768,701 Total Clicks
Date Range:
Feb 13 — Jan 14
Trending:
Hot
Consumer Insight Topics:
