Consumers are seeking out an even more accessible way to stay connected
Implications - As the demand for international connectivity rises, brands are responding to consumers with solutions that provide unparalleled levels of coverage by eliminating the need for fixed electricity or WiFi sources. Able to deliver connectivity in remote locations, the products condition consumers to expect extended coverage and further implemented tech options.
Trend Themes
1. Connectivity on the Go - Products and services that provide connectivity in remote locations are meeting the demand for international connectivity, enabling an even more accessible way to stay connected.
2. Portable Power Solutions - Battery-powered devices that can charge electronics provide a solution for situations where a steady power supply is unavailable, creating opportunities for disruptive innovation in the power industry.
3. Wifi Signal Amplification - WiFi amplifiers for smartphones and other devices that can improve reception are in high demand, creating opportunities for innovation in the mobile technology industry.
Industry Implications
1. Outdoor Adventure Equipment - Companies in the outdoor adventure industry can capitalize on demand for connectivity and durable, battery-powered technology, developing rugged, connected products and services for adventurers.
2. Travel and Tourism - The travel and tourism industry can adapt to the need for international connectivity by offering affordable data plans and other connectivity solutions to frequent travelers.
3. Consumer Electronics - The consumer electronics industry has a prime opportunity to develop portable power devices and WiFi signal amplifiers that meet the needs of consumers on the go, expanding their products' capabilities beyond the traditional markets.
