Tired, time-crunched consumers turn to easy ways to stay healthy
Implications - Looking to fit working out into their busy schedules, consumers are utilizing sedentary exercise equipment and techniques to make the most of every moment. Designed for lazy consumers or the office-bound, the assortment of devices make staying healthy feasible for a generation that spends their days inactive.
Trend Themes
1. Lazy Exercise Equipment - Developing exercise equipment that works in tandem with relaxation or other work activities can provide opportunities and benefits for those with limited or hectic schedules.
2. Movement-encouraging Desks - Innovating on traditional office seat-desk systems, furniture designs that encourage intuitive movement for their users could promote healthier lifestyles and possibly enhance productivity by avoiding sedentary behavior.
3. Exercise-oriented Gaming Systems - New gaming systems designed with fitness in mind can help consumers become more engaged with cardio exercises and promote enhanced enjoyment of workouts through interactive incentives.
Industry Implications
1. Wellness Technology - Wellness-centered technological advances in the healthcare industry can expand and diversify exercise activities to make them more accessible and effective for modern consumers.
2. Office Supplies and Furniture - Introducing ergonomically designed office furniture with health considerations can encourage healthier work habits and provide positive contributions to workplace productivity.
3. Mobile Fitness Devices - Developing mobile exercise equipment that can function as travel gear or be easily stored enhances consumers’ ability to make time for and maintain consistent workout routines.
