Nestle Created a Slideshow for Nescafe's 75th Year Anniversary
Simal Yilmaz — April 2, 2013 — Marketing
Nestle is celebrating its instant coffee brand Nescafe's 75th year anniversary. The company has created an extensive slideshow of photos that showcase Nescafe's marketing campaigns from the 1930s to this day.
The brand was formed recently after the Wall Street Crash in 1929. It is now one of the most frequently consumed beverage products on the market, with an average of 5,500 cups consumed per day in over 180 countries.
The progression of the promotional materials is also very exciting to observe. The transition from overly informative posters to posters with more sensory and emotional appeal is blatant and intriguing when observed so visually.
The is currently pursuing sustainability goals as outlined in the Nescafe Plan and planning to buy of 180,000 tonnes of coffee from sustainable sources.
The brand was formed recently after the Wall Street Crash in 1929. It is now one of the most frequently consumed beverage products on the market, with an average of 5,500 cups consumed per day in over 180 countries.
The progression of the promotional materials is also very exciting to observe. The transition from overly informative posters to posters with more sensory and emotional appeal is blatant and intriguing when observed so visually.
The is currently pursuing sustainability goals as outlined in the Nescafe Plan and planning to buy of 180,000 tonnes of coffee from sustainable sources.
Trend Themes
1. Visualize Historical Brand Progression - Companies can create slideshows to visually showcase their brand's marketing campaigns and analyze how they have evolved over time.
2. Shift From Informative to Emotional Advertising - Marketers can observe and learn from Nescafe's transition to sensory and emotionally appealing marketing campaigns instead of relying on informative ads.
3. Invest in Sustainable Sourcing - Sustainability goals like Nescafe Plan can lead companies to invest in sustainable sourcing and have a positive impact on the environment and their brand's image.
Industry Implications
1. Beverage Industry - Beverage companies can use Nescafe's campaign progression as inspiration for their own marketing campaigns and shift towards sensory and emotional appeals.
2. Marketing and Advertising Industry - Marketers can take note of how Nescafe evolved its advertising approach and implement similar strategies for their clients' campaigns.
3. Sustainability Industry - Companies in sustainability can work with coffee growers and suppliers to create sourcing plans and help clients like Nescafe reach their sustainability goals.
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