Enhancing convenience for philanthropy, apps offer anywhere social good
Implications - Helping to boost involvement from the connected generations, apps for social good bring philanthropy into the 21st century with easier accessibility for younger demographics. Beyond this, apps for social good require significantly less time to take part, thus widening the scope and appealing to the time-crunched.
Trend Themes
1. Philanthropy on Social Media - Apps that combine social media with philanthropy are on the rise, providing an opportunity to attract socially conscious and tech-savvy demographics.
2. Convenient Donation Apps - The popularity of donation apps is increasing due to their ease of use, making philanthropy more accessible for individuals with little time to spare, thus creating opportunities for businesses to partner with such apps and gain positive brand visibility.
3. Daily Corporate Social Responsibility - Apps that encourage individuals to donate small amounts for social good can unlock corporate funds, presenting an opportunity for brands to participate in daily corporate social responsibility and partner with philanthropic organizations.
Industry Implications
1. Social Media - The rise of social media apps promoting philanthropic causes suggest a growing market in which to create innovative campaigns that engage younger demographics.
2. Tech for Social Good - Accessibility is important for engaging younger people in social good; this presents a space for entrepreneurs to provide creative and accessible solutions that fulfil an individual's desire to contribute to social good and make a tangible difference.
3. Corporate Philanthropy - The rise of apps that facilitate philanthropy provide businesses with a unique opportunity to participate in corporate social responsibility, without substantial investment, while at the same time increasing their brand visibility.
