The Dunkin’ Donuts Coffee Study Looks at Heavy Drinkers
Sarah Nazim — August 21, 2012 — Lifestyle
References: dunkindonuts & mashable
The Dunkin’ Donuts coffee study looks at the careers that consume the most caffeine. The top five professions include scientists, marketing/PR, education administrators, editor/writers and healthcare administrators; lowest on the list includes nurses, government professionals and skilled tradespeople.
About 46% of respondents admitted that they are less productive without coffee, while 61 % claim that they can't get through the day without at least two cups a day.
It is also interesting to note that this study indicates that certain careers professionals are more likely to take their coffee a certain way. For example, editors are likely to add flavors to their coffee, while judges and attorneys are likely to take it black. Apparently, HR representatives like their coffee with cream and sugar.
About 46% of respondents admitted that they are less productive without coffee, while 61 % claim that they can't get through the day without at least two cups a day.
It is also interesting to note that this study indicates that certain careers professionals are more likely to take their coffee a certain way. For example, editors are likely to add flavors to their coffee, while judges and attorneys are likely to take it black. Apparently, HR representatives like their coffee with cream and sugar.
Trend Themes
1. Workplace Caffeine Intake - Certain professions consume more coffee and may identify disruptive opportunities for coffee companies in catering to their specific needs.
2. Productivity and Coffee Consumption - The study highlights the correlation between coffee consumption and productivity, offering disruptive opportunities for businesses to offer coffee perks or programs to boost employee performance.
3. Coffee Preferences by Profession - The study highlights specific professions and their unique coffee preferences, offering a potential opportunity for coffee companies to create custom blends based on profession.
Industry Implications
1. Coffee - Coffee companies may leverage the study findings to target specific professions and create innovative products that cater to their unique preferences.
2. Human Resources - HR professionals may consider offering coffee perks or programs to boost employee productivity based on the correlation between coffee and productivity highlighted in the study.
3. Education - Education administrators, one of the top professions identified in the study with high caffeine consumption, may benefit from coffee programs or perks provided by coffee companies or employers to boost educator performance.
1.6
Score
Popularity
Activity
Freshness
