Check Out This Dunkin' Donuts Chart on International Coffee Day
Elise Ying-Hei Ho — September 27, 2012 — Lifestyle
References: theglobeandmail & dunkindonuts
With International Coffee Day coming up this Saturday, September 29th, Dunkin’ Donuts and CareerBuilder surveyed the United States workforce to see which profession rely on coffee consumption the most.
Ranking at number one are Food Preparation and Service Workers with Scientists following at number two. At number five are Editors, Writers and Media Workers and at number eight are Teachers and Instructors for kindergarten to grade 12. According to a recent article in the Globe and Mail, Canada’s national newspaper, coffee is thought to be able to help reduce pain since caffeine blocks adenosine, “a brain chemical involved in pain processing.” This in turn makes employees less likely to immediately feel or realize certain early morning pains they’re experiencing caused by slouchy backs or curled over shoulders.
Unfortunately, International Coffee Day is on Saturday so there is no way we can tell our boss we need an extra coffee break to increase out ‘productivity.’
Ranking at number one are Food Preparation and Service Workers with Scientists following at number two. At number five are Editors, Writers and Media Workers and at number eight are Teachers and Instructors for kindergarten to grade 12. According to a recent article in the Globe and Mail, Canada’s national newspaper, coffee is thought to be able to help reduce pain since caffeine blocks adenosine, “a brain chemical involved in pain processing.” This in turn makes employees less likely to immediately feel or realize certain early morning pains they’re experiencing caused by slouchy backs or curled over shoulders.
Unfortunately, International Coffee Day is on Saturday so there is no way we can tell our boss we need an extra coffee break to increase out ‘productivity.’
Trend Themes
1. High Caffeine Consumption in Certain Professions - Opportunity to develop specialized coffee products for professions that rely heavily on caffeine consumption, such as food preparation and service workers, scientists, editors, writers, media workers, and teachers.
2. Health Benefits of Coffee in Pain Reduction - Opportunity to market coffee as a natural pain reliever to alleviate work-related aches and pains for professionals in physically demanding occupations.
3. Coffee Breaks as a Productivity Enhancer - Opportunity to promote the importance of coffee breaks as a tool for increasing productivity and employee satisfaction in the workplace.
Industry Implications
1. Food and Beverage - Opportunity for coffee brands to cater to the specific needs of professions with high caffeine consumption, such as food preparation and service workers.
2. Healthcare - Opportunity for healthcare companies to explore the potential health benefits of coffee in pain management and develop coffee-based products for relief.
3. Workplace Productivity - Opportunity for workplace optimization companies to emphasize the positive impact of coffee breaks on employee productivity and well-being, providing solutions to integrate coffee breaks into work environments.
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